Lead Scoring for Smart

PeopleTypes of Lead Scoring

Previously…

• Why you should implement lead scoring

• Benefits of lead scoring

Best In Class Companies

35% Increase

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Types of Lead Scoring

5

Types of Lead Scoring

• Demographic Scoring

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Types of Lead Scoring

• Demographic Scoring

• Behavioral Scoring

Based on:

Based on:

•Job title

Based on:

•Job title•Industry

Based on:

•Job title•Industry •Location

Identify

leads which sales should talk

to

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Behavioral Scoring

Are they engaged with your marketing?

Are they engaged with your marketing?

Are they opening and reading emails?

Are they opening and reading emails?

Leads which are more engaged in your content are more likely to become active opportunities

QUICK TIP

Work with sales

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Interested in learning more?

Visit:

www.beachheadmarketing.com