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LEAD YOUR WAY TO A SOCIAL ORGANIZATION
Thursday, December 5, 20131:45 to 2:45pm
Hashtag: #tech13 LN1
JAMIE NOTTERMADDIE GRANT, CAE
TOM HOOD, CEO, MACPA
Agenda for Today
1. Social Media’s Impact on Leadership
2. Two ways to be a Social CEO
3. Q&A
I consider my organization to be…
• New to social media• Comfortable, but still experimenting• Using social media strategically• A fully integrated social business
I myself am…
• Too busy to spend any time on social media
• Interested, but unsure how best to use social personally
• Happy to let my staff manage our social media
• A very social leader
I.
Social Media’s Impact on Leadership(and Culture!)
21%
Participates in Social Media
Let’s Ask Tom…
• In the beginning…RELEVANCE
• Listen• JIT Information• Communication – yes,
even internal• Thought Leadership• Connections to Thought
Leaders (Tom Peters and CLO of Grant Thornton)
• Brand• Lookout Post• Social Business
CEO:
Chief Engagement
Officer
II.
Two Ways To Be a Social CEO
71%70% 71%
Textof CEOs felt social business
will be important to their organization in 3 years
70%
of CIOs
Source: Deloitte/MIT Study
28%14%
28%
of CEOs
14%
of CIOs
TODAY
Handouts
41% 43%Agree
Strongly Agree
84%
believe social media gives their company a competitive edge
What’s in it for your staff?
What’s in it for your stakeholders?
What’s in it for you?
Source: cnet.com
There are two ways to be a social CEO.
1. Use social media personally and professionally
Benefits of Twitter for CEOs
• Break real time news and information• Establish thought leadership• Build presence in case of crisis• Be the face of the company – transparency• Be the face of the company – values• Build relationships with influencers• Be the influencer others want to connect to
There are two ways to be a social CEO.
2. Bring social principles to life and support your organization’s social efforts.
Build the infrastructure for social
• Assign a social media team• Define goals• Set policies• Establish training• Manage change
Source: McKinseyQuarterly
Let’s Ask Tom…
I have been told I am a social media ninja
Personal• Producer• Distributor• Recipient
Strategic/Org• Adviser• Architect• Analyst
Because I am a little bit of all of these…
2012 IBM CEO Study
“Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies. That will make their organizations more competitive and better able to adapt to sudden market changes.”
- Forbes.com on the IBM CEO Study
THANK YOU
Tom Hoodceo
Maryland Association of [email protected]
@tomhood
Jamie Notterconsultant, speaker, [email protected]@jamienotter
Maddie Grantdigital strategistICF [email protected]@maddiegrant
