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How to thrive in the Social Media Jungle
By @ctrappeLeaders in Volunteerism
Cedar Rapids Oct. 8, 2013
@ctrappeChristophsblog.com/liv Photo by
Luke Jones
Objective today:
Getting ideas to really allow your organization and front-line employees to participate in social media!
@ctrappeChristophsblog.com/liv
Survive by sharing …
• relevant content• authentic content• snackable content• constant content
@ctrappeChristophsblog.com/liv
What it’s not…
• Only selling• Marketing-related departments only come up
with stories• Ads!• Interruption!• Few updates• Unrelated updates. “Happy Thursday!”
@ctrappeChristophsblog.com/liv
Many social media policies look like this…
Photo by IvanWalsh.com
Social media policy …
Seriously: Social media fits into overall communications!
@ctrappeChristophsblog.com/liv
Social media plan
• Business goals• Focus• Time management• Definitely do NOT do this• Do this• How will you measure success?Christophsblog.com/social-media-plan-template/
Did I mention stories?
Anyone got a good story?
Was it a personal or business story?
Traffic ticket story
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Lessons
Stories most meaningful when personal! (Engage SMEs, employees, etc.)
Interesting, different and new things get people to pay attention!
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Create a space to share stories
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Channels
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Volunteering drives engagement
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New things get attention
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Help people spot stories
If you want to share something because it’s unique, interesting or caught your eye for another reason it might be a story!
Share the story with somebody to see if it’s interesting to others!
@ctrappeChristophsblog.com/liv
How people spot stories
More questions to ask on handout. (Also here: http://www.christophsblog.com/specific-questions-can-help-with-specific-stories/)
@ctrappeChristophsblog.com/liv
One last thing: The C/VP level
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@ctrappe
Questions?
@ctrappeChristophsblog.com/liv
