DAVE ULRICH, NORM SMALLWOOD .......HBR

DAVE ULRICH, NORM SMALLWOOD .......HBR

BUILDING A LEADERSHIP BRAND # 1

NAIL THE PREREQUSITES OF LEADERSHIP.

• What are the fundamentals and differentiators ?

• Develop leadership code .• Execute the code.• Put leader in unfamiliar territory.

DAVE ULRICH, NORM SMALLWOOD .......HBR

BUILDING A LEADERSHIP BRAND # 2

CONNECT EXECUTIVES ABILITY WITH YOUR REPUTATION.

• Develop a leadership statement.• Incorporate the mission

statement in leadership development .

• Fuse individual brands with leadership statement.

DAVE ULRICH, NORM SMALLWOOD .......HBR

BUILDING A LEADERSHIP BRAND #3

ASSESS THE LEADERSHIP AGAINST THE BRAND.

• Assessment from customers point of view.

• impact of employee commitments on customer.

• Periodic assessment from customers.

DAVE ULRICH, NORM SMALLWOOD .......HBR

BUILDING A LEADERSHIP BRAND #4

LET CUSTOMERS AND INVESTORS DO THE TEACHING.

• Customers as live cases.• Customer voice in design of

training program.• Customers and investors as

Expert faculty• Periodic assessment from

customers.

DAVE ULRICH, NORM SMALLWOOD .......HBR

BUILDING A LEADERSHIP BRAND #5

TRACK LONG TERM SUCCESS OF EFFORTS TO SUCESS

• Bench strength of leaders.• Immune to leadership changes.• Track market value.• P/E ratio ?

DAVE ULRICH, NORM SMALLWOOD .......HBR