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Madano
Inspire, inform, engage Engage for Success Conference: Leading and Engaging a Diverse Workforce
26th September 2016
Samantha Dawe
A diverse and multi-generational workplace
Observations from recent Employee Engagement Report, published Sept 2016
Gen Y and the Changing Communications landscape,research conducted
Some implications for communications and talent strategies
Employee EngagementInform. Engage. Empower.
Our Definition
Employee Engagement changes culture, engages employees in the overall mission and vision of the company, and contributes to an increase in commitment and behaviour that helps the company achieve its overall business goals.
4
Audit highlights
5 Top Trends across different geographies and irrespective of company size or sector
1. Satisfaction or Engagement?
2. Engagement is becoming more holistic
3. A one-size fits all approach no longer works
4. The importance of collaboration
5. Use of technology and social media
Fix what’s broken
• Structures• “Relinquishing power”• Aligning employees to a
common goal and purpose
• Who owns culture?
6
Those models that worked in the 1960s or 1970s need to be retooled and built to be more functional. The dynamics of the workplaces have to change
Collaborative Leadership
Senior leadership needs to be visible and active
7
Employees will flourish with good leaders
An age-diverse workforce – benefits and challenges
Generational change – 5 generations in the workplace
Depression/War
Disciplined
Frugal
Commitment
Dependable
Directive
Hierarchical
Baby Boomers
Free-spirited
Profligate
Actualisation
Idealistic
Directive
Team players
Gen X
Serious
Rigorous
Hard-working
Pragmatic
Directive
Personal Ownership
Gen Y
Networked
Collaborative
Self-reliant
Entrepreneurial
Non-directive
Collegial
Gen Z
Entitled
Enabled
Cynical
Competitive
Non-directive
Collegial
TVletters
Laptopphone
Tabletemail
Smartphonetext
Wearable techsnapchat
Gen Y trends
Collaboration: the New Competitiveness Uncertainty is the New Certainty
Going Against the Grain – why the sand in the oyster wins
The Brand New Me
The Gen Y effect Speed of change and uncertainty eroding
ability to plan
Command /control not as useful now
Time-frame beyond 3 years problematic
Collaboration increasingly key to growth/ innovation
Key issues: partnerships and sharing of
proprietary information
Customers more central to production
distribution, marketing.
Values re-set - authenticity, trust and
social currency
First cohort of Gen Y about to enter senior
mgmt. Major implications.
Conversation not transaction is what’s important. Business
untethered.
Emotion driving brand positioning. Doing well
by doing good.
Emotional, random and engaging - more
important for sales
Nimble, fast-reactive prototype comms
better than deliberate, pro-active and perfect
Strategic control and planning
Growth, innovation and business model
Values, employees and engagement
Brand, customers, communications
Different skills, everyone is an individual
Innovation relies on a number of different and divergent perspectives. Each can learn from another
A mixed-generation and socially diverse team will contain a range of views that if channelled can lead to best solutions/products
Extremely important for increased insight into different customer segments
Different skills, everyone is an individual
“Rigidity of thought around what a productive employee looks like, age discrimination and unconscious bias remain widespread problems in the UK labour market. And the way that workplaces, work and jobs are designed also needs a rethink.”
Use of technology to encourage engagement?
Knowledge sharing
Face to face: reverse or reciprocal mentoring on specific business issues
New channels for engagement• Collaborative Learning Forums – self organising,
topic-based groups• Webcasts and online coaching• Online communities – with the look & feel of
social media platforms
Create a conversation
The digital opportunity
Collaboration + open sourcing is a norm = discussion and engagement
Customisation is easier = treat people as individuals approach
Technology should be an enabler for engagement
New learning and working styles are not the preserve of the young!
Increased demand for organisations to be authentic
Reputational impacts extend across a range of diversity issues
In the digital world the story can remain even though you may have moved on…
In the past 13 minutes we have been speaking…
THANK YOU
And any questions?