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Leading Digital TransformationPutting People First
Charlene LiPrincipal AnalystAltimeter, a Prophet company@charleneli
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IT’S ABOUT RELATIONSHIPS
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Few HR Professionals play a key role in digital transformation
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Six HR archetypes driving digital transformation
Source: ”HR as a Force for Digital Change”, Prophet 2016
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68% of HR professionals fall on the tactical end of of the continuum
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How HR must change
HR should focus on three areas to strategically drive digital transformation
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Prescription for HR’s actions in digital transformation
If Leadership is lodged in Conventionalist & Experimenter space:
• Ensure HR leadership alignment around a shared vision
• HR leaders step forward with Marketing and IT peers to build a coherent digital strategy across the firm
If Culture is less advanced, with laggardly digital behavior:
• Shift internal culture within HR to reward innovative thinking
• Recruit disruptive non-traditional talent
• HR leaders build a vision of the culture needed to support digital change
• Initiate digital culture program that ingrains digital thinking, not bright shiny objects
If Strategy isn’t clear on how HR will support digital change:
• Articulate the role of digital in all HR specialties
• Create an HR specific digital strategy that rolls up to and supports the overall business’ digital strategy
• Ensure that HR is contributing fully to business strategy, especially the role of people in digital transformation
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DISRUPTIVE LEADERS CREATE A GROUNDSWELL
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LISTEN AT
SCALE
SHARE TO
SHAPE
ENGAGE TO
TRANSFORM
THE ENGAGED LEADER FRAMEWORK
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FORMER CEO DAVID THODEY TOOK OVER IN 2009THE NETWORK NEEDED COMPLETE OVERHAUL, WHICH WOULD TAKE FOUR YEARSEMPLOYEES WERE SO EMBARRASSED, THEY WOULDN’T ADMIT THEY WORKED AT TELSTRA
An illustrative example of an Engaged Leader
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Executive engagement transformed the employee relationship
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EMPLOYEES DOWNLOAD AN APP TO THEIR PHONE AND CAN LOG SERVICE REQUEST FOR FRIEND OR FAMILY MEMBER
• ESCALATE ISSUES• CLOSES THE LOOP WITH BOTH
EMPLOYEE AND CUSTOMER• ALSO PROVIDES UPDATES ON
STRATEGY, NEWS UPDATES, ETC.
• ALMOST HALF OF EMPLOYEES HAVE DOWNLOADED THE APP
Telstra’s “BBQ app created a groundswell
COURAGE
YOU ARE DOING IT RIGHT IF YOUR PALMS ARE SWEATY AND YOUR STOMACH IS CHURNING
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IT’S ABOUT RELATIONSHIPS