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Started : 2009
Charge Points Sold : >40,000
Valuation : c£100m
Staff : >100
Travel Shouldn’t Damage the Earth
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Hardware Development
Launch
Waterfall
Lean
EV Charge Point MVP Requirements:
• Authenticate User
• Control Power
• Measure Power
• Data Connection
• Remotely updateable
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Hardware Development
• Casing
• Layout
• Packaging
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Sta
rts w
ork
ing
he
re
Mechanic
al
Ele
ctr
onic
s
Ele
ctr
ical • RFID
• Comms
• Metering
• UX
• Power
• Switching
• Safety
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Hardware Development
• Casing
• Layout
• Packaging
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Sta
rts w
ork
ing
he
re
Mechanic
al
Ele
ctr
onic
s
Ele
ctr
ical • RFID
• Comms
• Metering
• UX
• Power
• Switching
• Safety
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Hardware Development
• Casing
• Layout
• Packaging
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Sta
rts w
ork
ing
he
re
Mechanic
al
Ele
ctr
onic
s
Ele
ctr
ical • RFID
• Comms
• Metering
• UX
• Power
• Switching
• Safety
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Hardware Development
• Casing
• Layout
• Packaging
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Sta
rts w
ork
ing
he
re
Mechanic
al
Ele
ctr
onic
s
Ele
ctr
ical • RFID
• Comms
• Metering
• UX
• Power
• Switching
• Safety
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Hardware Development
• Casing
• Layout
• Packaging
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Sta
rts w
ork
ing
he
re
Mechanic
al
Ele
ctr
onic
s
Ele
ctr
ical • RFID
• Comms
• Metering
• UX
• Power
• Switching
• Safety
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
Lean Hardware Development
• Casing
• Layout
• Packaging
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Sta
rts w
ork
ing
he
re
Mechanic
al
Ele
ctr
onic
s
Ele
ctr
ical • RFID
• Comms
• Metering
• UX
• Power
• Switching
• Safety
Specify Develop Validate
Specify Develop Validate
Specify Develop Validate
Really hard…….
Lean Hardware Development
9 months
Lean Hardware Development
V1 is really hard, and you don’t know what you are doing!
Mechanical
Electrical
Electronic
v1
V1 ends up being a bit rubbish…..
Launch
Feedback
Improve
Iterate one thing at a time.
Mechanical
Electrical
Electronic
Electrical
Electronic
Mechanical
v1 v2 v3 v4
Multiple Products – not like this:
So
loT
win
Mechanical
Electrical
Electronic
Mechanical
Electrical
Electronic
Mechanical
Electrical
Electronic
Mechanical
Electrical
v1
v2 v3v1
v2 v3 v4
Lean Charge Point Development – Like this…..
Solo
Tw
in
Mechanical
Electrical
Co
re T
ech
Mechanical
Electronic
Electrical
Electronic
Electrical
Electronic
v2 v3v1
Mechanical
Software is your friend.
Software MVP Iteration 1 Iteration 2 Iteration 3 Iteration 4 Iteration 5Software
Hardware Specify Develop Validate
• Quick
• Cheep
• Easy to fix
• Slow
• Expensive
• Hard to fix
• Simple Hardware
• Clever stuff in software
Take Aways:
Integrated Hardware & Software start-ups are really hard.
Make v1 as simple as possible.
• It isn’t the culmination of your vision – it is your first iteration.
Design your systems and process enable lean
• Modular technology
• Do all the hard stuff in software
• Make it remotely upgradable
Make lots of (expensive) mistakes.
Iterate until you win.
It can be done!