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Leading Through Your Brand

Leading Through Your Brand

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Page 1: Leading Through Your Brand

Leading Through Your Brand

Page 2: Leading Through Your Brand

Brand Is…

Page 3: Leading Through Your Brand

Identity

Page 4: Leading Through Your Brand

You can’t manufacture it.

Page 5: Leading Through Your Brand

Hypocrisy

Page 6: Leading Through Your Brand

Values are not….

Page 7: Leading Through Your Brand

Values are…...

Page 8: Leading Through Your Brand

Values are.

Page 9: Leading Through Your Brand

Communicating values

Page 10: Leading Through Your Brand

Not like This….

Page 11: Leading Through Your Brand

OrThis

Page 12: Leading Through Your Brand

Like this!

Page 13: Leading Through Your Brand

Focus on Behavior

Page 14: Leading Through Your Brand

Focus on Values

Page 15: Leading Through Your Brand

Values in Motion

Page 16: Leading Through Your Brand

Leading Through Your Brand.