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Using Lean Canvas and Validation Board for Business Startup
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Lean Canvas & Validation BoardThailand Practical Software Engineering Conference #1
21 Nov 2013 @Software Park
Why?• Most product fail, not because we fail
to build what we set out to build, but because we waste time, money, and effort building the wrong product.
• Business Plan take too long to write, are seldom updated, and almost never read by others
• Document your hypothesis is key
• Optimized for Lean Startup
Business Plan
Business Plan
Why? Lean Canvas
First Sketch Lean Canvas• Start by brainstorming the list of possible
customer for your product
• Distinguish between customers and users
• Split board customer segments into smaller ones
• Put everyone on the same canvas at first
• Sketch a Lean Canvas for each customer segment
• “Sketch a canvas in one sitting”
AARRR !!!
Optimal !!!
Risk !
Text
• correctly prioritize risk and define experiments
• track those experiments so it scale over time (and with more people)
• reflect the learning from experiments back to the canvas
Risk !!
Validation Board• Test your startup idea without
wasting time or money
Step 1 : Define Your Hypothesis
Market Segmentation
• มี�จำ��นวนเท่�ใด (Measurable)
• มี�ขน�ดใหญ่เพี�ยงพีอ (Substantial)
• ส�มี�รถเข��ถ�งได� (Accessible)
• ใช้�แผนก�รตล�ดเด�ยวเข��ถ�งกล มี เพี!"อให�ซื้!$อได�(Actionable)
Step 2 : Plan your MVP
What we build to test?
Method• Exploration -> Learn, Customer
Discovery
• Pitch -> Confirm, Customer Validation
• Concierge -> Learn, Confirm
Step 3 : Analyze Results
Sample
Books?
Web?
http://leanstartupmachine.com/validationboard/
http://leanstack.com
Ash Maurya