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When you join the Lean Marketing Lab, you will receive the Marketing with Lean book series

Lean Sales and Marketing is

a method to make you more

effective than your

competitors. Lean is

something that some people

want to do, to beat their

competitors. It is not

something you have to

do.

Lean Sales and Marketing is essentially a knowledge transfer system; it's a training system on how to define knowledge gaps and close them.

Lean Sales and Marketing

takes an entirely different

perspective on knowledge

transfer. It is not the

perspective of educating

the customer; it is from the

perspective of learning

from the customer,

understanding how your

customer uses and benefits

from your product or

service.

Lean Sales and Marketing approach is to leave your customer be the professor, the Sensei, who will take you through a certain number of exercises (their decision making steps), the customer leads.

Lean Sales and Marketing

takes responsibility for

demand. They are always in

search for the next hassle map

of the customer where

tomorrow’s demand exists. 

Lean Sales and Marketing is targeted to certain kinds of organizations who actually enjoy learning. Who are committed to continuous improvement as opposed to just doing things and running things as they are.

What makes Lean Sales and Marketing different is the system. The steps of Lean S & M are simple:

1. Go and see the initial practice (Gemba), the user.

2. Form a working vision from the user experience, an ideal situation of where the USER wants to go.

3. Visualize the user's process. If you do that, it's obvious to see what your next reaction should be and when to trigger it.

Lean Sales and Marketing is

incredibly powerful.

You can't write and teach Lean Sales and Marketing.

It is a Learn by doing approach. 

EDCA PDCA SDCA

http://leanmarketinglab.com

• Over 130 eBooks• Regular Blog Posts• Free Tools• Discussion Groups• Podcast with Celebrated Authors, Industry

Practitioners and Leading Thought Leaders

Our Mission is to bring Continuous Improvement to Sales and Marketing.

Visit the Lean Marketing Lab Website

When you join the Lean Marketing Lab, you will receive the Marketing with Lean book series,

webinars, chat and email support. In addition substantial discounts on other Business901 programs

and material as they become available.  

http://leanmarketinglab.co

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