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Lean Startup works well at helping entrepreneurs get new ideas to market. Enterprises are figuring out how to innovate more like start-ups. How can you successfully adopt collaborative Lean Startup principles in a consultancy context? How does it differ to the way agencies used to work with their clients? Does it make sense? What type of projects lend themselves to this way of working? In this session Martina shares her experience from applying Lean Startup practices to her consulting work. Expect lessons learned on what has and hasn’t worked.
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Field notes:Applying Lean Startup to Design Consulting
Martina Hodges-Schell ~ @polaroidgrrlLeanconf 2014, Manchester
Photo by Jason Rodman: http://www.flickr.com/photos/jrodmanjr/2775877760/
“A startup is a human institution designed
to create a new product or service under
conditions of extreme uncertainty.”
~ @ericries
Setup Make Finish
Setup
Adapted from Ash Maurya, ‘Running Lean: Iterate from Plan A to a Plan That Works’
Problem/Solution Fit Product/Market Fit Scale
Photo by Adam Fagen: http://www.flickr.com/photos/afagen/3362070803/
Founder?
Photo by Anders Zakrisson http://www.flickr.com/photos/anders-zakrisson/4982281184/
Photo by Anders Zakrisson http://www.flickr.com/photos/anders-zakrisson/4982281184/
Minimum Viable Product
this not this not this
functional
reliable
usable
emotionaldesign
functional
reliable
usable
emotionaldesign
functional
reliable
usable
emotionaldesign
Make
Photo by gosiahttp://http://www.flickr.com/photos/gosia/4892901438/
CC Image credit: ts small Image by http://adamsavage.com/images/pix/mythbusters.jpg
Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/155918164/
Photo by @polaroidgrrl
Photo by @polaroidgrrl
Photo by Pat00139 http://www.flickr.com/photos/pat00139/5773953057/
Finish
Photo by Jack Canfield:http://http://www.flickr.com/photos/jackcanfield/4787745535/Photo by Andrew Burrows:http://www.flickr.com/photos/andrewburrows/2559394780/
Photo by Jack Canfield:http://http://www.flickr.com/photos/jackcanfield/4787745535/
Photo by: http://www.flickr.com/photos/herr_e_aus_b/8290177683/
Thinking about things as business changes everything.
My role as a consultant is tohelp my client learn.
Photo by: http://http://www.flickr.com/photos/66979950@N07/7336583866/
What’s your experience?
@polaroidgrrl
