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This is a presentation for the 5th Innovation In Instruction conference at Elon: http://idd.elon.edu/catl/conference/schedule.html
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Learning From The Context Teaching Skills While Teaching Content
Lauren PressleyInstructional Design Librarian
Z. Smith Reynolds LibraryWake Forest University
The Context
The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
Comparing Ourselves to Our Future Students
Do you have your own website?
27% have website (up from 22% in 2004)
Do you blog?
28% blog (up from 19% in 2004)
Are you on Facebook or MySpace?
55% have profiles
Do you download podcasts?
19% download (not measured in 2004)
Do you read blogs?
49% read blogs (up from 38% in 2004) 59% of those daily users read them
Do you share artwork online?
39% post art (up from 33% in 2004)
Do you remix online content?
26% remix (up from 19% in 2004)
Demographics
Demographics
Our Students
One Way Communication
Two Way Communication
Talking to Computers
Filling Out Forms
Read/Write Web
User Generated Content
93% teens are online.
2/3 create content.
The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
Let’s talk concepts.
The Long Tail
Niche Groups
vegan knitters
Niche Groups
North Carolina nanowrimo
authors
Niche Groups
Dvorak typing comic book
readers
What does the Long Tail mean for
education?
Business
Marketing Socially
NPR on Facebook
Marketing Socially
New York Times Blogs
Marketing SociallyWholeFoods
Podcasts
Marketing SociallyGoogle on YouTube
Marketing SociallyScavenja on
Flickr
Marketing Socially
Zappos on Twitter
Marketing Socially
Starbucks on iTunes
It’s no longer enough to understand
marketing in print, radio, and television.
Politics
Participatory Politics
Politics and Non Profit Channel on
MySpace
Participatory Politics
Bring Your Own Bag group on
Participatory Politics
CitizenTube on YouTube
Participatory Politics
Political News on Digg
Blogging and Podcasting
Participatory Politics
TechPresident reports on tech
campaigning
Do your students have the skills to
impact the conversation?
Employablility
Demonstrating Expertise
Websites
Demonstrating Expertise
Profiles
Demonstrating Expertise
Blogs
Demonstrating Expertise
Wikis
Demonstrating Expertise
Images
Demonstrating Expertise
Video
Demonstrating Expertise
Audio
Demonstrating Expertise
Demonstrating ExpertiseAnswering questions
Demonstrating Expertise
Whatever comes next
Can your students market their skills?
The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
Social NetworksEnvironment
NingEnvironment
BlogsEnvironment
WikisEnvironment
ImagesEnvironment
AudioEnvironment
VideoEnvironment
MicrobloggingEnvironment
Environment: Organizing Information
Can your students learn from the
context in addition to the content?
The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
Questions?
Contact: Lauren Pressley
laurenpressley.com
Works Cited
Teens and Social Media: http://www.pewinternet.org/PPF/r/230/report_display.asp
The Long Tail: http://www.wired.com/wired/archive/12.10/tail.html
Personal Branding: http://www.fastcompany.com/magazine/10/brandyou.html
Photo Credits
Computer: http://www.flickr.com/photos/17731548@N00/431036565Book with iPod: http://www.flickr.com/photos/30885355@N00/109039319Presentation: http://www.flickr.com/photos/78624316@N00/1092890962Classroom: http://www.flickr.com/photos/89898604@N00/6331302Cell phone: http://www.flickr.com/photos/49503155065@N01/2485147794Chalkboard: http://www.flickr.com/photos/75779827@N00/1363254402Website: http://www.flickr.com/photos/64693558@N00/1440385547Blogging: http://www.flickr.com/photos/23341397@N00/622544875Guitars: http://www.flickr.com/photos/51035555243@N01/80528835Read blogs: http://www.flickr.com/photos/35034351734@N01/21325859Online art: http://www.flickr.com/photos/12881336@N00/2676286155Remix: http://www.flickr.com/photos/35034347350@N01/53838537
Photo Credits
Classroom: http://www.flickr.com/photos/70872463@N00/1477994596 One Way Com: http://www.flickr.com/photos/92283658@N00/2343470547Two Way Com: http://www.flickr.com/photos/stevegarfield/1719263761Code: http://www.flickr.com/photos/37996588780@N01/20246294Web: http://www.flickr.com/photos/31477768@N00/2506592093User Generated Content: http://www.flickr.com/photos/35928519@N00/1152595430 The Long Tail: http://www.flickr.com/photos/15482523@N00/75590385Business: http://www.flickr.com/photos/35034362831@N01/418443041Politics: http://www.flickr.com/photos/47993455@N00/1354407894Future globe: http://www.flickr.com/photos/73645804@N00/2102790208Contact: http://www.flickr.com/photos/70321513@N00/95757299
