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Expert ADVICE ON HOW TO CREATE MARKETING PEOPLE LoveItrsquos Valentinersquos Day and love is in the airmdashcards roses chocolates So itrsquos the
perfect time to highlight thought leaders and their advice on creating
marketing people love From poets and analysts to authors and agencies
wersquove rolled out the red carpet for some very important people in the world
of marketing and wanted to share that marketing love with you
tweet this
You have to know the people you want to reach in order to make content that they will love This isnt just about profiles of who they are but you have to know in your soul exactly the type of people they are
Then youll create content that isnt all about pitching or landing the sale It will share more about your company or solve a problem that they have Theyll begin to connect with you and then all the other great content you have that does include the hard sell will come into play and help convert them into a customer
Start with the soul and end with the sale Not the other way around
CC ChapmanCC_ChapmanFounder of The Cleon Foundation and Author of Amazing Things Will Happen
tweet this
If you sell something you make a customer today If you help someone you may create a customer for life The key to success - the key to marketing that people LOVE - is to stop being a salesman and start becoming a Youtility
Youtility is marketing so useful people actually want it If you do that - if you make your marketing inherently truly astoundingly useful - your customers will do your marketing for you Its a paradox but youll sell more by selling less
Jay Baer ConvinceandConvertcom jaybaer
I t s h a r d n o t t o h a t e
someone who constantly
interrupts you with irrelevant
messages assuming they
a l w a y s d e s e r v e y o u r
undivided attention
Its easy to fall in love with
someone who always says
the right thing in the right
way at the right time in the
right place
Which are you going for
Des Traynor
COO Intercom
destraynor
tweet this
If marketing is what gets people through the door then you better make sure they like what they see when they come inside Lovable marketing offers a promise and delivers on that promise in a way that leaves a lasting impression From compelling images on advertisements to witty social media messages to the overall customer experience your marketing shares your brands spirit The best marketing feels like it speaks directly to me So much so it compels me to answer
Sarah Evans Chief Evangelist Tracky
PRsarahevans
tweet this
lsquoI love being marketed torsquo said no one ever But people do love art music bacon and a good story so pretend youre not marketing and just give people those things and trust that theyre smart enough to figure out who gave it to themrdquo
Jesse ThomasCEO amp Founder JESS3
jess3 jess3com
tweet this
Creating marketing people love starts with knowing your customers and a passion for your product Throwing around cool ideas and brainstorming the next big marketing campaign can be exciting but the desire to solve the customers problems and energy from knowing you have the solution will be a beacon While much goes into successful marketing if you dont show love and passion through your actions you wont see much love come your way
Sam MelnickResearch Analyst IDC
SamMelnick
tweet this
Solve problems or share
resources dont shill What
marketing content will your
customers THANK you for
Ann HandleyChief Content Officer MarketingProfs
MarketingProfstweet this
The most successful love affairs between brands and customers are either driven by the utility elegance and superiority of the product (think Apple) or by a combination of the product and the utility intelligence and creativity of the marketing For the latter you must have a commitment to bringing wit beauty timeliness and knowledge to every piece of content and text you share And it must be as devoid of your branding and product messages as possible As with any relationship the market favors those who give more value than they ask for in return
Leslie BradshawCOO of Guide (former COO
amp Co-founder of JESS3)lesliebradshaw
tweet this
The marketing we love the best is the chance to imagine becoming our best selves Give us something to dream about
Seth Godin Author Blogger thisissethsblog
sethgodincom
[ ]
tweet this
tweet this
Erika NapoletanoAuthor amp Brand StrategistRedheadWriting
Fall madly in love with yourself
Wake up every day determined to become a better you And remember that people dont fall in love with hex colors and logos -- they fall in love with people
Be in love with you -- the people who love you will soon follow
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
You have to know the people you want to reach in order to make content that they will love This isnt just about profiles of who they are but you have to know in your soul exactly the type of people they are
Then youll create content that isnt all about pitching or landing the sale It will share more about your company or solve a problem that they have Theyll begin to connect with you and then all the other great content you have that does include the hard sell will come into play and help convert them into a customer
Start with the soul and end with the sale Not the other way around
CC ChapmanCC_ChapmanFounder of The Cleon Foundation and Author of Amazing Things Will Happen
tweet this
If you sell something you make a customer today If you help someone you may create a customer for life The key to success - the key to marketing that people LOVE - is to stop being a salesman and start becoming a Youtility
Youtility is marketing so useful people actually want it If you do that - if you make your marketing inherently truly astoundingly useful - your customers will do your marketing for you Its a paradox but youll sell more by selling less
Jay Baer ConvinceandConvertcom jaybaer
I t s h a r d n o t t o h a t e
someone who constantly
interrupts you with irrelevant
messages assuming they
a l w a y s d e s e r v e y o u r
undivided attention
Its easy to fall in love with
someone who always says
the right thing in the right
way at the right time in the
right place
Which are you going for
Des Traynor
COO Intercom
destraynor
tweet this
If marketing is what gets people through the door then you better make sure they like what they see when they come inside Lovable marketing offers a promise and delivers on that promise in a way that leaves a lasting impression From compelling images on advertisements to witty social media messages to the overall customer experience your marketing shares your brands spirit The best marketing feels like it speaks directly to me So much so it compels me to answer
Sarah Evans Chief Evangelist Tracky
PRsarahevans
tweet this
lsquoI love being marketed torsquo said no one ever But people do love art music bacon and a good story so pretend youre not marketing and just give people those things and trust that theyre smart enough to figure out who gave it to themrdquo
Jesse ThomasCEO amp Founder JESS3
jess3 jess3com
tweet this
Creating marketing people love starts with knowing your customers and a passion for your product Throwing around cool ideas and brainstorming the next big marketing campaign can be exciting but the desire to solve the customers problems and energy from knowing you have the solution will be a beacon While much goes into successful marketing if you dont show love and passion through your actions you wont see much love come your way
Sam MelnickResearch Analyst IDC
SamMelnick
tweet this
Solve problems or share
resources dont shill What
marketing content will your
customers THANK you for
Ann HandleyChief Content Officer MarketingProfs
MarketingProfstweet this
The most successful love affairs between brands and customers are either driven by the utility elegance and superiority of the product (think Apple) or by a combination of the product and the utility intelligence and creativity of the marketing For the latter you must have a commitment to bringing wit beauty timeliness and knowledge to every piece of content and text you share And it must be as devoid of your branding and product messages as possible As with any relationship the market favors those who give more value than they ask for in return
Leslie BradshawCOO of Guide (former COO
amp Co-founder of JESS3)lesliebradshaw
tweet this
The marketing we love the best is the chance to imagine becoming our best selves Give us something to dream about
Seth Godin Author Blogger thisissethsblog
sethgodincom
[ ]
tweet this
tweet this
Erika NapoletanoAuthor amp Brand StrategistRedheadWriting
Fall madly in love with yourself
Wake up every day determined to become a better you And remember that people dont fall in love with hex colors and logos -- they fall in love with people
Be in love with you -- the people who love you will soon follow
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
If you sell something you make a customer today If you help someone you may create a customer for life The key to success - the key to marketing that people LOVE - is to stop being a salesman and start becoming a Youtility
Youtility is marketing so useful people actually want it If you do that - if you make your marketing inherently truly astoundingly useful - your customers will do your marketing for you Its a paradox but youll sell more by selling less
Jay Baer ConvinceandConvertcom jaybaer
I t s h a r d n o t t o h a t e
someone who constantly
interrupts you with irrelevant
messages assuming they
a l w a y s d e s e r v e y o u r
undivided attention
Its easy to fall in love with
someone who always says
the right thing in the right
way at the right time in the
right place
Which are you going for
Des Traynor
COO Intercom
destraynor
tweet this
If marketing is what gets people through the door then you better make sure they like what they see when they come inside Lovable marketing offers a promise and delivers on that promise in a way that leaves a lasting impression From compelling images on advertisements to witty social media messages to the overall customer experience your marketing shares your brands spirit The best marketing feels like it speaks directly to me So much so it compels me to answer
Sarah Evans Chief Evangelist Tracky
PRsarahevans
tweet this
lsquoI love being marketed torsquo said no one ever But people do love art music bacon and a good story so pretend youre not marketing and just give people those things and trust that theyre smart enough to figure out who gave it to themrdquo
Jesse ThomasCEO amp Founder JESS3
jess3 jess3com
tweet this
Creating marketing people love starts with knowing your customers and a passion for your product Throwing around cool ideas and brainstorming the next big marketing campaign can be exciting but the desire to solve the customers problems and energy from knowing you have the solution will be a beacon While much goes into successful marketing if you dont show love and passion through your actions you wont see much love come your way
Sam MelnickResearch Analyst IDC
SamMelnick
tweet this
Solve problems or share
resources dont shill What
marketing content will your
customers THANK you for
Ann HandleyChief Content Officer MarketingProfs
MarketingProfstweet this
The most successful love affairs between brands and customers are either driven by the utility elegance and superiority of the product (think Apple) or by a combination of the product and the utility intelligence and creativity of the marketing For the latter you must have a commitment to bringing wit beauty timeliness and knowledge to every piece of content and text you share And it must be as devoid of your branding and product messages as possible As with any relationship the market favors those who give more value than they ask for in return
Leslie BradshawCOO of Guide (former COO
amp Co-founder of JESS3)lesliebradshaw
tweet this
The marketing we love the best is the chance to imagine becoming our best selves Give us something to dream about
Seth Godin Author Blogger thisissethsblog
sethgodincom
[ ]
tweet this
tweet this
Erika NapoletanoAuthor amp Brand StrategistRedheadWriting
Fall madly in love with yourself
Wake up every day determined to become a better you And remember that people dont fall in love with hex colors and logos -- they fall in love with people
Be in love with you -- the people who love you will soon follow
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
I t s h a r d n o t t o h a t e
someone who constantly
interrupts you with irrelevant
messages assuming they
a l w a y s d e s e r v e y o u r
undivided attention
Its easy to fall in love with
someone who always says
the right thing in the right
way at the right time in the
right place
Which are you going for
Des Traynor
COO Intercom
destraynor
tweet this
If marketing is what gets people through the door then you better make sure they like what they see when they come inside Lovable marketing offers a promise and delivers on that promise in a way that leaves a lasting impression From compelling images on advertisements to witty social media messages to the overall customer experience your marketing shares your brands spirit The best marketing feels like it speaks directly to me So much so it compels me to answer
Sarah Evans Chief Evangelist Tracky
PRsarahevans
tweet this
lsquoI love being marketed torsquo said no one ever But people do love art music bacon and a good story so pretend youre not marketing and just give people those things and trust that theyre smart enough to figure out who gave it to themrdquo
Jesse ThomasCEO amp Founder JESS3
jess3 jess3com
tweet this
Creating marketing people love starts with knowing your customers and a passion for your product Throwing around cool ideas and brainstorming the next big marketing campaign can be exciting but the desire to solve the customers problems and energy from knowing you have the solution will be a beacon While much goes into successful marketing if you dont show love and passion through your actions you wont see much love come your way
Sam MelnickResearch Analyst IDC
SamMelnick
tweet this
Solve problems or share
resources dont shill What
marketing content will your
customers THANK you for
Ann HandleyChief Content Officer MarketingProfs
MarketingProfstweet this
The most successful love affairs between brands and customers are either driven by the utility elegance and superiority of the product (think Apple) or by a combination of the product and the utility intelligence and creativity of the marketing For the latter you must have a commitment to bringing wit beauty timeliness and knowledge to every piece of content and text you share And it must be as devoid of your branding and product messages as possible As with any relationship the market favors those who give more value than they ask for in return
Leslie BradshawCOO of Guide (former COO
amp Co-founder of JESS3)lesliebradshaw
tweet this
The marketing we love the best is the chance to imagine becoming our best selves Give us something to dream about
Seth Godin Author Blogger thisissethsblog
sethgodincom
[ ]
tweet this
tweet this
Erika NapoletanoAuthor amp Brand StrategistRedheadWriting
Fall madly in love with yourself
Wake up every day determined to become a better you And remember that people dont fall in love with hex colors and logos -- they fall in love with people
Be in love with you -- the people who love you will soon follow
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
If marketing is what gets people through the door then you better make sure they like what they see when they come inside Lovable marketing offers a promise and delivers on that promise in a way that leaves a lasting impression From compelling images on advertisements to witty social media messages to the overall customer experience your marketing shares your brands spirit The best marketing feels like it speaks directly to me So much so it compels me to answer
Sarah Evans Chief Evangelist Tracky
PRsarahevans
tweet this
lsquoI love being marketed torsquo said no one ever But people do love art music bacon and a good story so pretend youre not marketing and just give people those things and trust that theyre smart enough to figure out who gave it to themrdquo
Jesse ThomasCEO amp Founder JESS3
jess3 jess3com
tweet this
Creating marketing people love starts with knowing your customers and a passion for your product Throwing around cool ideas and brainstorming the next big marketing campaign can be exciting but the desire to solve the customers problems and energy from knowing you have the solution will be a beacon While much goes into successful marketing if you dont show love and passion through your actions you wont see much love come your way
Sam MelnickResearch Analyst IDC
SamMelnick
tweet this
Solve problems or share
resources dont shill What
marketing content will your
customers THANK you for
Ann HandleyChief Content Officer MarketingProfs
MarketingProfstweet this
The most successful love affairs between brands and customers are either driven by the utility elegance and superiority of the product (think Apple) or by a combination of the product and the utility intelligence and creativity of the marketing For the latter you must have a commitment to bringing wit beauty timeliness and knowledge to every piece of content and text you share And it must be as devoid of your branding and product messages as possible As with any relationship the market favors those who give more value than they ask for in return
Leslie BradshawCOO of Guide (former COO
amp Co-founder of JESS3)lesliebradshaw
tweet this
The marketing we love the best is the chance to imagine becoming our best selves Give us something to dream about
Seth Godin Author Blogger thisissethsblog
sethgodincom
[ ]
tweet this
tweet this
Erika NapoletanoAuthor amp Brand StrategistRedheadWriting
Fall madly in love with yourself
Wake up every day determined to become a better you And remember that people dont fall in love with hex colors and logos -- they fall in love with people
Be in love with you -- the people who love you will soon follow
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
lsquoI love being marketed torsquo said no one ever But people do love art music bacon and a good story so pretend youre not marketing and just give people those things and trust that theyre smart enough to figure out who gave it to themrdquo
Jesse ThomasCEO amp Founder JESS3
jess3 jess3com
tweet this
Creating marketing people love starts with knowing your customers and a passion for your product Throwing around cool ideas and brainstorming the next big marketing campaign can be exciting but the desire to solve the customers problems and energy from knowing you have the solution will be a beacon While much goes into successful marketing if you dont show love and passion through your actions you wont see much love come your way
Sam MelnickResearch Analyst IDC
SamMelnick
tweet this
Solve problems or share
resources dont shill What
marketing content will your
customers THANK you for
Ann HandleyChief Content Officer MarketingProfs
MarketingProfstweet this
The most successful love affairs between brands and customers are either driven by the utility elegance and superiority of the product (think Apple) or by a combination of the product and the utility intelligence and creativity of the marketing For the latter you must have a commitment to bringing wit beauty timeliness and knowledge to every piece of content and text you share And it must be as devoid of your branding and product messages as possible As with any relationship the market favors those who give more value than they ask for in return
Leslie BradshawCOO of Guide (former COO
amp Co-founder of JESS3)lesliebradshaw
tweet this
The marketing we love the best is the chance to imagine becoming our best selves Give us something to dream about
Seth Godin Author Blogger thisissethsblog
sethgodincom
[ ]
tweet this
tweet this
Erika NapoletanoAuthor amp Brand StrategistRedheadWriting
Fall madly in love with yourself
Wake up every day determined to become a better you And remember that people dont fall in love with hex colors and logos -- they fall in love with people
Be in love with you -- the people who love you will soon follow
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
Creating marketing people love starts with knowing your customers and a passion for your product Throwing around cool ideas and brainstorming the next big marketing campaign can be exciting but the desire to solve the customers problems and energy from knowing you have the solution will be a beacon While much goes into successful marketing if you dont show love and passion through your actions you wont see much love come your way
Sam MelnickResearch Analyst IDC
SamMelnick
tweet this
Solve problems or share
resources dont shill What
marketing content will your
customers THANK you for
Ann HandleyChief Content Officer MarketingProfs
MarketingProfstweet this
The most successful love affairs between brands and customers are either driven by the utility elegance and superiority of the product (think Apple) or by a combination of the product and the utility intelligence and creativity of the marketing For the latter you must have a commitment to bringing wit beauty timeliness and knowledge to every piece of content and text you share And it must be as devoid of your branding and product messages as possible As with any relationship the market favors those who give more value than they ask for in return
Leslie BradshawCOO of Guide (former COO
amp Co-founder of JESS3)lesliebradshaw
tweet this
The marketing we love the best is the chance to imagine becoming our best selves Give us something to dream about
Seth Godin Author Blogger thisissethsblog
sethgodincom
[ ]
tweet this
tweet this
Erika NapoletanoAuthor amp Brand StrategistRedheadWriting
Fall madly in love with yourself
Wake up every day determined to become a better you And remember that people dont fall in love with hex colors and logos -- they fall in love with people
Be in love with you -- the people who love you will soon follow
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
Solve problems or share
resources dont shill What
marketing content will your
customers THANK you for
Ann HandleyChief Content Officer MarketingProfs
MarketingProfstweet this
The most successful love affairs between brands and customers are either driven by the utility elegance and superiority of the product (think Apple) or by a combination of the product and the utility intelligence and creativity of the marketing For the latter you must have a commitment to bringing wit beauty timeliness and knowledge to every piece of content and text you share And it must be as devoid of your branding and product messages as possible As with any relationship the market favors those who give more value than they ask for in return
Leslie BradshawCOO of Guide (former COO
amp Co-founder of JESS3)lesliebradshaw
tweet this
The marketing we love the best is the chance to imagine becoming our best selves Give us something to dream about
Seth Godin Author Blogger thisissethsblog
sethgodincom
[ ]
tweet this
tweet this
Erika NapoletanoAuthor amp Brand StrategistRedheadWriting
Fall madly in love with yourself
Wake up every day determined to become a better you And remember that people dont fall in love with hex colors and logos -- they fall in love with people
Be in love with you -- the people who love you will soon follow
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
The most successful love affairs between brands and customers are either driven by the utility elegance and superiority of the product (think Apple) or by a combination of the product and the utility intelligence and creativity of the marketing For the latter you must have a commitment to bringing wit beauty timeliness and knowledge to every piece of content and text you share And it must be as devoid of your branding and product messages as possible As with any relationship the market favors those who give more value than they ask for in return
Leslie BradshawCOO of Guide (former COO
amp Co-founder of JESS3)lesliebradshaw
tweet this
The marketing we love the best is the chance to imagine becoming our best selves Give us something to dream about
Seth Godin Author Blogger thisissethsblog
sethgodincom
[ ]
tweet this
tweet this
Erika NapoletanoAuthor amp Brand StrategistRedheadWriting
Fall madly in love with yourself
Wake up every day determined to become a better you And remember that people dont fall in love with hex colors and logos -- they fall in love with people
Be in love with you -- the people who love you will soon follow
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
The marketing we love the best is the chance to imagine becoming our best selves Give us something to dream about
Seth Godin Author Blogger thisissethsblog
sethgodincom
[ ]
tweet this
tweet this
Erika NapoletanoAuthor amp Brand StrategistRedheadWriting
Fall madly in love with yourself
Wake up every day determined to become a better you And remember that people dont fall in love with hex colors and logos -- they fall in love with people
Be in love with you -- the people who love you will soon follow
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Erika NapoletanoAuthor amp Brand StrategistRedheadWriting
Fall madly in love with yourself
Wake up every day determined to become a better you And remember that people dont fall in love with hex colors and logos -- they fall in love with people
Be in love with you -- the people who love you will soon follow
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Chris Penn
VP MarketingTechnologies SHIFT Communications CSPenn
Making marketing that people love is simple You have to love it first Be honest of the last
X campaigns youve sent out or worked on
how many did you actually LOVE How
many did you excitedly tell your friends or
spouse or kids about at the dinner table
The answer is probably few to none Youve
shipped campaigns because you had to hit
a target date or an event or you had to beef
up your lead gen numbers but youve
probably not loved them You may have
liked them you may have thought they were
cute or fun but you probably didnt love
them If you are truly in love with something
youve worked on it will be reflected in the
final product If you dont love it theres no reason for anyone else to either
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
People typically take this task too broadly trying to
reach too many people all at once For marketers that
know their audience and know their target persona the
better approach is to take a question you know your
audience is asking frequently and answer it from a
position of knowledge Marketing that educates and
informs is always more persuasive in the end than
marketing that boasts or sells too hard
tweet this
David Carpenter President Connection Model
a Platinum HubSpot Partner davidcarpenter
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
Great marketers are matchmakers We find ways to get offerings people love in front of the people most likely to love them
April Dunford Co-founder of RocketScope and blogger at RocketWatcher aprildunford
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
Mari Smith Facebook Marketing Expert
marismith marismithcom
You must show your fans and followers that you genuinely care about them Content is king but engagement is queen and she rules the house
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Mike LiebermanChief Marketing Scientist and Co-Founder of Square 2 Marketing A Platinum HubSpot Partner
There are two stages to every purchase
decision emotional reaction followed
closely by intellectual justification People
are hardwired to feel first and think second
Inbound marketing combined with a guided
sales process is the ideal way to form an
immediate emotional connection
with your prospects build trust with your
buyers and ultimately generate the leads
and revenue you need to grow your
business
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Effective marketing is now critical to B2B marketers success because useful content accelerates potential buyers along their journey usefulness predicated upon content being available and compelling at all touchpoints in the customer life cycle from the awareness phase to what Forrester calls ldquocustomer retention and expansionrdquo
Peter OrsquoNeillVice President and Principal Analyst Forrester Research poneillforr
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
Dont try to reach everyone Focus on the dreams and desires of your top 1000 customers Pay them special attention and they will return the favor
tweet this
Julia RoyCo-founderWorkHacksjuliaroy
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
At the end of the day people make emotional buying decisions -- sometimes even ousting price or convenience If your marketing connects with them emotionally they are going to remember it share it and buy it Figuratively and literally
Christine Perkett President amp Founder PerkettPR MissusP
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Your business is the perfect tool to develop a capacity for things like purpose love wonder courage and grace I love what I do but I get paid for what I finish
John JantschDuct Tape Marketing
DuctTape
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Marketing gets easier -- and more effective -- when you realize its just communication Its everything you say to customers and its also everything you do Focus on what your words and actions are communicating -- your content your site your support team -- and youll find that your relationships with your customers start to magically get better And thats when you see the loyalty social sharing and referral business that create vibrant health for your business
Sonia Simone CMO and co-founder of
Copyblogger Media copyblogger
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Colleen Wainwright The Communicatrix
Communicatrix
Marketing is the truth of you translated
into the language of them
Express yourself with love and no fear and you will
find yourself surrounded by the best the world has to
offer ldquoThemrdquo Your ldquothemrdquo Drawn to you for what they
need and not what you are trying to make them want
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Aaron StroutHead of Location Based Marketing WCG aaronstrout
Marketing that people love isnt a difficult concept Its all about a
companys value exchange with its customers (content experiences
value discounts) If you are doing it right you will never have to sell to
another customer again
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Rand Fishkin CEO and Founder SEOmozrandfish
Tell a story Make it true Make it
compelling And make it relevant
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Chris Brogan CEO amp President
Human Business Works
chrisbrogan
If you sell like youre selling people wont
want to buy But if you help the people you
love to serve youll never starve
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Brent LearyCo-founder and Partner of CRM Essentials LLC BrentLeary
Your relationship with a customer is
only as good as your last interaction
with them So make sure it doesnrsquot
become your last interaction with
themThink before you interact
Better yet think of them before you do
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
tweet this
Ekaterina Walter Social Marketer at Intel and an author of Think Like Zuck
Ekaterina
To stand out from the noise you
have to be passionate about your customer create with purpose invite people into your brand and lean into the possibilities
Build movements not campaigns
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
Peter StringerSenior Director of Interactive Media Boston Celtics peterstringer
When it comes to building digital marketing people love for the Celtics we speak to our fans passion for our brand and look to strike an authentic chord IAMACELTIC elicits emotional responses because its so inclusive and powerful Our coach and players all talk about what it means to be a Celtic and our fans have embraced the concept as well Its short sweet and easy to remember and it imbues pride in our fans that theyre a part of something much bigger than just a basketball team when they tweet that hashtag Great marketing makes your customers and fans feel like part of something exceptional
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
Looking for love from your customers Donrsquot
be afraid to spice up your content (and
your marketing) by howing e passion
personality and purpose
tweet this
Shawn GrahamSmall Business Marketing Consultantshawngraham
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this
Most marketing reminds me of your typical cheap one-night standmdashthey say they love you but they really just want to sleep with you amp move on Theres definitely an audience for that but its not a sustainable one I t s e x h a u s t i n g T h e c o s t o f acquisition is high and the churn rate is even higher
The brands that win are the ones that dont waste time on the one-nighter but actively invest in the long-term They know that real value is in loyalty over the long haul and that the one essential ingredient to enduring loyalty is love
Marta Kagan CEO Stunt Double
mzkagan
tweet this