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LS807Interactive Film: Immersion in
Learning
Caroline Freeman, Brightwave Group
Orlando, FL • March 16 – 18, 2016
Who I am…
Caroline FreemanHead of Learning Design,Brightwave Group
How many of you have used interactive video for learning?
Before we start, a question for you…
• How interactive video can help create an immersive experiences.
• Some examples
• Making it happen – design process
• Lessons learned
What we’re going to look at:
One must learn by doing the thing; for though you think you know it, you have no certainty, until you try.
Sophocles
You have to provide opportunities for your learners to
practice the skills and to fail safely.
‘The future of technology driven learning is immersive…I am 'in' the learning experience and I am practicing doing the things that I need to do better. I am making decisions.’
- Koreen Olbrish Pagano - Immersive Learning
Immersive Learning
How do we make our learning immersive?
It’s about an approach… not a specific piece of technology
It’s the way we’ve always learnt best
What do you need to create an immersive virtual world?
o Authenticity (not necessarily ‘realism’)
o Autonomy
o Acknowledgement
How can interactive video help?
o Brings together the user control of the internet with the engagement of the moving image
o Increases the personalisation and relevance of the content
The power of video
o Websites that use video double the conversion rate into sales - Aberdeen Group
o Employees are 75% more likely to watch a video than to read documents or web articles - Forrester Research
o 76% of executives watch business videos at least once a week, including 40% who view them daily - Cisco
A few examples
o Scrolling video
o Interviews
o Simple branching narrative
o Complex branching narrative
o ‘Spot the mistakes’
Examples of interactive video #1
An illusion of moving through 3d space
User controls progress through video
Scrolling video
Inspiration from marketing: www.world-of-swiss.com
Re-imagined in an e-learning course
Scrolling video journey
Our prototype
Examples of interactive video #2
Interviews
Interactive video interview
Interactive video interview
Intensifying immersion –combining storytelling and gaming
Storytelling –the oldest form of learning
Gaming –fail safely and try again
According to Julie Dirksen (2010) the average eLearning course gives you feedback every 5-10 minutes, the average game is 7-10 seconds.
The importance of feedback
‘The best moments in our lives are not the passive, receptive, relaxing times… The best moments usually occur if a person’s body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile.’
Flow
- Mihaly Csikszentmihalyi (1990)
In the zone - completely focused motivation
Conditions required to create Flow:
o Clear goals
o Immediate feedback on your actions
o Balance between challenges and skills
o No distractions
o No fear of failure
o Sense of control
Getting the balance right
Examples of interactive video #3
‘String of pearls’ structure
Simple branching narrative
Simple ‘string of pearls’ structure
A man walks in to a bar…
The objectives:
o Introduce trainee bartenders to the bar skills they will need
o Make it fun – encourage learners to revisit challenges
o Make it memorable
And to prove you can do it lo-fi…
Examples of interactive video #4
Complex branching narrative
Jeff Grubb Venturebeat.com March 2013
Controlling complexity – The Walking Dead, season 1
3_110 Team Solve
Update on
workstreams. Ella has
reached different
conclusion from Daniel
Video
3_120 Dissent
What should Ella do?
a) Make statement
b) Explore data
sets
c) Finish survey
first Dilemma
3_100 Time/ travel
story
Three weeks passing.
Key developments.
Montage of Daniel,
Ella, Sharon.
Photostory
3_131 State
If a) Daniel sees Ella’s
statement as a
criticism. Hatti says to
ask Clara.
Video
3_132 Explore
If b) Ella’s follows
feedback model. Hatti
suggests she meets
Clara a
Video
3_133 Postpone
If c) Ella says nothing.
No discussion, no
meeting with Clara
proposed.
Video
Example of story map for learning game
http://www.slideshare.net/benhoguet/tribeca-hacks-keynote
Match the structure to your needs and your budget
Keep control of your seat-time vs developed time
Anything from 1: 1.3 will work if your story is engaging enough
Replay value – our experience
When the challenges and the story feel authentic, learners will want to replay the game to see alternative paths.
Examples of interactive video #5
‘Spot the errors’ hotspots
The problem
How to create an engaging and memorable course on Data Protection
The solution - ‘spot the errors’:
Best use of E-Learning to ensure compliance with external regulations or internal policies
Making it happen
Early questions:
o Revisit the need for video – is it the best solution?
• Think
• Translations
• Volatility
• Tone of voice
• Story
People & processes
Video production is a waterfall process… you need clear communication and early sign off
Your stakeholders
Make sure you’re on the same page -show them examples of what you’re trying to achieve.
Drama needs conflict – do they have the appetite for it?
Are they really ready for humour?
Will they let your characters speak human?
Source: carncar.kr
Branching narrative – the process
o Action mapping (Cathy Moore style*) -what do the learners need to do?
o Create challenges that replicate the decisions they will need to make
* http://blog.cathy-moore.com/
Creating the structure
o Make a physical map – use card sorting to create groups of incidents
o Link these into stories
Making sure it is a story
Candidate
A
Clara
F Hispanic
Age 40 -
50
Experienced, but has been with the company less
than 3 years. Has already produced good results,
made an impact. Outspoken & powerful. Divorced,
with teenage children. Able to travel.
Advantage: Impressive CV.
Disadvantage: Not well known in company. Some
people find her manner abrasive.
Candidate
B
Ajay
M Indian
Age 28-38
Enthusiastic, excellent track-record. Personable,
has integrity. Ambitious. Married, no children yet.
Proposed by Manager 1.
Advantage: Charismatic, natural leader. Good
personality fit.
Disadvantage: Caring for dependent parent. Not
as experienced as other candidates.
Who are your characters?
“No, no! The adventures first, explanations take such a dreadful time.”
- Lewis Carroll, Alice's Adventures in Wonderland & Through the Looking-Glass
Prototypes
- On paper
- Online scripting tool, such as Twine
- Film it on your phone
Lessons learned
Lesson 1: Design for Flow
o Balance challenge with skills
o Work out ideal interaction spacing
o Make navigation simple and intuitive
o Give lots of feedback
Lesson 2: Don’t overload the learner
o Keep the clips short – three minutes or less
o Keep choices limited to two or three
o Keep text short and clear
Lesson 3: When it’s new - prototype
o Develop like a video game
o Prototype and user test
o Is the user journey clear?
o Is it fun?
o Balance difficulty, agree filming style and pace
o Get buy in from your stakeholders
Lesson 4: You can break rules
Interaction seems to give you more freedom to ‘stylise’ and break the rules of film grammar…
… as long as it feels part of the ‘game’ experience
e.g. mixing first and second person narratives, interleaving with question screens etc
Lesson 5: For ‘response- reaction’ you need a substantial payoff
Heightened drama or humour work well
Summary
To make it feel immersive you need emotional engagement and the right level of intellectual challenge
Remember
Authenticity
Autonomy
Acknowledgement
Any questions?
Thank you
More information?
@FreemanCaro
If you’d like to chat some more, get in touch!
brightwavegroup.com
Action mapping – http://blog.cathy-moore.com/
Interactive scripting tool: https://twinery.org/
Tools for Interactive video: • Happy yak• Adobe Storyline• Racontr• Daz from Outtakes
Resources
Examples:
Interactive interviews http://www.rsagroup.com/rsagroup/en/careers/meet-our-team#.VvLIo-KLSM8
Scrolling videowww.world-of-swiss.com
Resources
