How many of you came here tonight because you wanted to know>>

”How do I make contact with, and pass my messages on to, Bloggers?”

Learning to Listen

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Multiplicity of Conversations But Not So Long Ago...

Broadcast

http://www.flickr.com/photos/zabowski/335256864/

“transmit... cast or scatter abroad over an area, as seed in sowing”

Broadcast

From Dan Hill's Social Life of a Broadcast -www.cityofsound.com/blog/2004/07/ripples_or_the_.html

http://www.flickr.com/photos/briansolis/1411905457/

“... the ideal form of communication in some respects, since they allow people with different views of a topic to learn from each other.”

Conversation

Conversation(s)

From Dan Hill's Social Life of a Broadcast -www.cityofsound.com/blog/2004/07/ripples_or_the_.html

Conversational Spaces

http://www.flickr.com/photos/briansolis/2735401175/

Why Listen?

Don’t Forget, It’s a Conversation

Finding Blogs

Finding Blogs & Myspace

Searching Twitter

Locating Twitterers

RSS is COOL

Aggregating RSS

Aggregating RSS

“Mr. Flanagan said the airline’s strategy included some new plays, including monitoring blogs, as soon as the crisis started. “That was an important part of our strategy,” he said. “And we felt, in general, that the information was generally correct and balanced enough to where we didn’t have to get involved in the conversation. Some of the remarks were tough to take and on some blogs people were actually defending us.”

Sometimes... Just Listen

Mike Flanagan, Senior VP at Web, American Airline’s PR Agency [Adage]http://social-media-optimization.com/2008/04/american-airlines-crisis-management-and-flyers-response/

Thanks for Listening

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