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This is a series of lectures I gave at Birkbeck College - clearly the notes are not extensive but if anyone would like to chat them through then feel free to talk directly to me.
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DISRUPTION: AN INTRODUCTION TO THE DIGITAL WORLD
DISRUPTION
1. DISRUPTION: AN INTRODUCTION TO THE DIGITAL WORLD
An overview of the emergence of digital. The movement form static and fixed extensions of existing practices to the
appearance of and shift to platforms. Ask yourself this question, what is the difference between CNN.com and
Huffingtonpost.com? How come everyone is now a photographer? How do businesses make money? What has this
done to traditional businesses?
The latest tech on the hype cycle is 3D printing, it has the potential to completely disrupt and change the
manufacturing sector. How are people exploiting this tech and how is it affecting business?
Its fair to say that
there's been an
explosion of
channels.
It took radio broadcasters 38 years to reach an audience of 50 million, television 13 years,
the Internet just four.
http://www.un.org/cyberschoolbus/briefing/technology/tech.pdf
BBC Interactive TV. Early pilots. - YouTube
THE QUBE INITIATIVE 1978 - YouTube
QUBE - TALENT SEARCH - LARRY ODEBRECHT - YouTube
Interactive TV Ads on iPhone - YouTube
The Million Pound Drop
ABBY Evelyn Interactive
The Wilderness Downtown
LULU - 1ST INTERACTIVE TV DRAMA (2) - YouTube
KateModernLG15's Channel - YouTube
Battlefront III | Home | battlefront.co.uk
i-docs | interrogating the field of interactive documentary
KateModern - Wikipedia, the free encyclopedia
lonelygirl15 - Wikipedia, the free encyclopedia
lonelygirl15's Channel - YouTube
Star Trek Phase 2 | The Original Five Year Mission Continues
Star Wars Uncut
lifeinaday's Channel - YouTube
Endemol Worldwide Brands - Welcome to Endemol Worldwide Brands
The Lizzie Bennet Diaries | An online adaptation of Jane Austen's Pride and Prejudice
Hazel Grian X Media Storyteller
thehiddenpark.com
Lance Weiler :: Writer, Director & Experience Designer for Film, TV, and Games.
www.columbia.edu/cu/business/courses/download/B9201-
XX/carey/history_of_interactive_tv.pdf
YouTube Creators & Partners
The Collapse of Print Advertising in 1 Graph - Derek Thompson - Business - The
Atlantic
4 Principles For Creating Change, And 4 Barriers That Make It Harder | Co.Exist: World
changing ideas and innovation
The Flight From Conversation - NYTimes.com
Digital Art - Interactive realtime Video Installation - YouTube
NABC Value Creation
Marketing is the next big money sector in technology — Tech News and Analysis
List of open innovation and crowdsourcing projects at banks and financial services |
WHAT ARE THE FEATURES OF THIS NEW WORLD? • Real-time
• Distributed
• The Cloud
• Crowds
• DATA
• Filters
• Co-creation
• Aggregation
• LBS
• Deep personalisation
• Applications
• Integrated cloud based ecrm
• User channels on online services
• Social platforms
• Sharing/recommend
• YouTube
• Rich media
• Interactive Ads
• SMS
• Mash Up’s
• iFrames
• Traditional media
digital “stretch”
• Red Button
• iPlayer
• Sky+
• Websites
• Micro sites
• Streaming video
• Banners etc.
• Forums
• Closed systems (twtv)
Peop
le
HYPE CYCLE
The first phase of a hype cycle is the
"technology trigger" or breakthrough, product
launch or other event that generates significant
press and interest.
In the next phase, a frenzy of publicity typically
generates over-enthusiasm and unrealistic expectations.
There may be some successful applications of a
technology, but there are typically more failures.
Technologies enter the "trough of
disillusionment" because they fail to meet
expectations and quickly become
unfashionable. Consequently, the press
usually abandons the topic and the
technology.
Although the press may have stopped
covering the technology, some businesses
continue through the "slope of
enlightenment" and experiment to
understand the benefits and practical
application of the technology.
A technology reaches the "plateau of
productivity" as the benefits of it
become widely demonstrated and
accepted. The technology becomes
increasingly stable and evolves in
second and third generations. The final
height of the plateau varies according
to whether the technology is broadly
applicable or benefits only a niche
market.
DATA & BEHAVIOUR 1. Government using nudge behaviour to reduce fraud
2. Using big data to predict someone’s health
3. How work will change
The social graph describes the
relationships between individuals
online, as opposed to the concept of
a social network, which describes
relationships in the real world. the
challenge is how to map this and
meaningfully use it.
Foru
ms Foru
ms
Daily
Usage
Weekly
Usage
Monthly
Usage
Rare
usage
Reads
Advocate/
Partner
Edits/
Organises
Comments/
Tags
DATA & PEOPLE
Businesses need to gather data and
use it by connecting the dots to
understand what type of interactive
customer they are dealing with
