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Prestentation given by Alison Wildish at the Case Conference in Edinburgh 2007
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Let the students do the talking…
Alison Wildish
Edge Hill University
Tags: case2007
- Edge Hill University - Where I’m coming from- The changing web- Yesterday: Where we were at Edge Hill- Today: Where we are- Tomorrow: Where we are going- What will the future hold? - Questions
Contents…
- Established in 1885 (Teacher Training, University College)
- University title in 2006
- Size: 8160 FTEs
- Located in Ormskirk ?!
- Substantial investment in Marketing…
Edge Hill University: In context
Me and my role
Worn all hats: Designer (marketing), then developer (techy), manager (bureaucracy !)
(Informal) hybrid role – IT Services / Corporate Marketing
Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups
Manage all Web Services except VLE
MarketingProspective students; Enquirers and applicants
(PR) Stakeholders
Different angles
AcademicTeaching and
Learning
IT (Services)Current students and staff
Easy access to information/services, communicate messages, support and retain
- The wider web: word of mouth (user reviews), feeds - More collaborative tools – more people have their say- The pro-am culture… everyone is an expert- Prosumer- What is a trusted source?- Informal
The changing web
Alison is…
taking a moment to
compose her thoughts…
Updated seconds ago
- Social networking (Facebook, MySpace, Bebo) 98% of EHU students
- Young people prefer use IM than email25% take up of email at EHU
- Feeds everywhere - Personalised homepages back to the portal- Blogging- No real sense of privacy / protection of identity
The changing web: trends
- Not on the (UK) radar in September 06
-3rd on Alexa stats (Above MySpace, Bebo and YouTube)
- 1000’s students already using it…
- Developerplatformavailable
The changing web: Facebook
The changing web: trends
“I want it that way”
User choice is everything, I want to choose what
I want to see and how I see it
The changing web: trends
“Everything you cando I can do better”
Everything you provide I can (usually!) get for free
“100 MB inbox?! I can get twenty times that for
free…
and it always works!”
The changing web: trends
“I will speak as I find”I can say whatever they want; anytime, anyplace, anywhere
Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads
The changing web: trends
A Universityresponse…
The changing web: trends
Be afraid, be very afraid…
“Am I bovvered?”(Image courtesy of the Catherine Tate website : www.catherinetate.co.uk)
The changing web: trends
Embrace it!
The changing web: trends
Why do we need to worryif the experience
matches the reality?
People have bad daysPeople swear
It’s not for everyone
The changing web: trends
POSITIVESnegatives
An opportunitynot a threat!
The changing web: trends
Web 1.0
FORMAL
Managed
‘Corporate’
Prospective students, sell, prospective students,prospective students…
“Send it to us… we’ll put in online…”
“We’ll send an email out to the students”
The changing web: trends
We ‘got with theprogramme’
The changing web: trends
The changing web: trends
The changing web: trends
The changing web: trends
The changing web: trends
The changing web: trends
Where now?
They don’t use our stuff
so…
we’ll integrate with their stuff
Where we are going…
blogs.edgehill.ac.uk
The changing web: trends
The changing web: trends
(My vision of) the future…
Core student ID
Students / Prospective Students
UK Federated Access
(My vision of) the future…
The Prospective Student
Vague awareness:Posters/flyers/word of mouth > Third party websites, YouTube…
General interest:Prospectus/Corporate Website > Third party sites (real student reviews)
Serious Applicant: Prospectus request/course details/websites > Website community
(My vision of) the future…
university.ac.uk
Info from:- UCAS- TQI- NSS (monthly not annually)- Alumni reviews (graduate prospects)- General comments
whatuni.co.ukHotcourses.comPush Guide
facebook.com
(General) prospective student
edgehill.ac.uk
Info from:
- Community- Updates (subscription)
(Serious) prospective student / applicant
(My vision of) the future…
Easier to get word of mouth information
More reality
More push-pull with other sites – get in their space…
Our students are our marketing and PR
What they think, where they go, what they say is everything
The changing web: trends
Make peopletrust you!
But how?
Get out there and keep it real!
Everything I have said is gospel because I’ve
published it on my blog!
Thank you…
Any questions?
Alison Wildish
Head of Web Services
Edge Hill University
blogs.edgehill.ac.uk/webservicesTags: case2007
