LET’S GIVE ‘EM SOMETHING TO

TALK ABOUTUnderstanding & Participating in

the Social Media Conversation

FreeSocialMediaHelp.COM

Mande

White’s

MARKETS ARE CONVERSATIONS.THE CLUETRAIN MANIFESTO

What does the word conversation really

mean?

What are the basics of conversation?

Why aren’t we good at having

conversations?How can we improve

everyday conversation?

YOU CAN CHANGE THE WAY YOU COMMUNICATE WITH YOUR EMPLOYEES,

CLIENTS & CUSTOMERS

NowLater

COMMUNICATING WITH MARKETS HAS CHANGED iPhone Personal Publishing Instant Messaging Oprah & Dr. Phil

WHAT IS A CONVERSATION?

CRUCIAL CONVERSATIONS Avoid the conversation, and suffer the

consequences Handle the conversation poorly and

suffer the consequences Discover how to communicate best

when it matters most

WHY ARE CRUCIAL CONVERSATION SO IMPORTANT? We benefit from more accurate and

relevant information Make better choices, and are more

willing to act on whatever decision they all make

CICERO “ON DUTIES” IN 44BC Speak clearly Speak easily, but not too much, give

others their turn Do not interrupt Be courteous Deal seriously with serious matters,

gracefully with light ones Never criticize people behind their backs Stick to subjects of general interests Do not talk about yourself Never lose your temper

COMMAND & CONTROL Conversation are stunted when

intellectual capital is rewarded Conversation flourishes in atmosphere

of FREE and OPEN exchange

IF YOU CAN’T GET YOURSELF RIGHT YOU’LL HAVE A HARD TIME GETTING

CONVERSATIONS RIGHT.

FORGOTTEN ART OF DIALOG The key to successful conversation is

being open and honest in expressing opinions, feelings, and theories, and having a willingness to share views even when the ideas in question are controversial or unpopular.

3 THINGS TO PRACTICE FOR BETTER CONVERSATIONS Get to know who you are talking to Listening is more important than talking Find something important to say, don’t

just jabber

6 STORIES TO MASTER1. Who Are You?

The first question people ask themselves the minute they realize you want to influence them is “who is this person”. A story helps them see what you want them to see about you. If you demonstrate who you are, rather than tell me who you are, it is much more believable. A story lets you demonstrate who you are.

6 STORIES TO MASTER2. What does this person want from me?

Before you let someone know what’s in it for them, they want to know what’s in it for you. It’s a big mistake to try to hide selfish goals. This type of story usually reveals enough for people to make a distinction between healthy ambition and dishonest exploitation. If your goals are selfish, people don’t mind as long as you are up-front about it, there is something in it for them, and you frame your goals in a way that makes sense to them.

6 STORIES TO MASTER3. OK, so What’s in it for Me?

If your listeners are comfortable with who you are and why you are here, then they are ready to listen to what you think is in it for them. You have to take the time to find a story of your vision that that connects with people clearly.

6 STORIES TO MASTER4. Ok, so What Do You Stand For?

Without a doubt the best way tell people your values in by demonstration. The second best way is by telling a story. Story lets you instill values in a want that keeps people thinking for themselves.

6 STORIES TO MASTER5. How Did You Know What I Was

Thinking?When you tell a story that makes people wonder if you are reading their minds, they love it. It isn’t hard to do. If you have done your homework on the group you wish to influence it’s easy to identify their objections.

6 STORIES TO MASTER6. How Did You Know What I Was

Thinking?When you tell a story that makes people wonder if you are reading their minds, they love it. It isn’t hard to do. If you have done your homework on the group you wish to influence it’s easy to identify their objections.

HOW DO WE DO THAT EXACTLY?

TWITTER Tweetdeck.com

TWITTER Search.Twitter.co

m

FACEBOOK Join Fan Pages Join Groups

LINKEDIN Groups Events

PARTING THOUGHTS Easier to Network Online Fall off bike, get back on

MANDE WHITEWWW.FREESOCIALMEDIAHELP.COM

MANDEWHITE@GMAIL.COM