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Leveraging Local Advantages When Considering American Market Entry with David Roberts

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Talk given at Silicon Valley comes to the Baltic's 2013 in Vilnius, Lithuania.

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Leveraging Local Advantages When Considering American Market Entry

withDavid Roberts

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Peace Corps Volunteer (Kazakhstan 2002-2004)

International MBA, University of South Carolina 2006

Founder of The Other Side of the Tracks

Connection to the Baltic States

David Roberts

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Why come to

America?

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World’s Largest Economy(The EU doesn’t count)

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Trend Setting

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Country of origin effect

Baltic Way

America Should Love the Baltic States

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Visa

Annual Trade

Cultural Links

Great Relationship with the EU

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The Lingua Franca of International Business

Your Marketing Materials Understood Everywhere.

English

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Stay in the Baltic States?

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Low Cost

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Comfort of your own

Culture Shock

Access to local Investor Funds

Staffing Issues

Home Sweet Home

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A Smart Entry

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When to Physically Move to USA

Your product is unspeakably cool

Established Revenue Streams

Investor who supports the move

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Geographic

Language

Cultural

What are the Barriers to Entry?

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Barrier:Geographic

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Skype Dropbox Google Docs Bitrix software Join.me More

Essential Communications

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Linkedin

Monster

Idealist.org

Writer Access

HH

Remote Staffing

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Salary

Equity

Commission

Freelance Relationship

Internships

Compensation

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Online Calculator

Multiple Clocks

Your Phone

Caffeine

Time Zones

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Barrier: Language

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Solutions

Study Study Study

Local English Teaching Organizations

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Copywriters

Things that must be in Native English Your Website Your Business Plan Pitch Speeches

Can you use a Web Translator?

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Barrier:Cultural

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Avoid too much slang

No naughty language

Don’t be sexist or racist

Pay attention to current events

Solutions

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Be Confident in Yourself

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Internet Marketing Campaign

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Keywords and the Importance of SEO

Visual Effects

HTML5

Contact Info

Hire a Copywriter

Your Website

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A tool in your arsenal

Connected to your Website

Your Blog

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Facebook

Youtube and Vimeo

Pinterest

Twitter

Social Media

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A Process

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Happy Hunting

and Good Luck!

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David Roberts Email: [email protected] Cell: 1-507-923-6723 Skype: davero5 www.theothersideofthetracks.com