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LEVERAGING SOCIAL MEDIA FOR AUDIENCE DEVELOPMENT IDEAS “(-[&} $ % @ WEB MARKETING 64 FACEBOOK SOCIAL SEO NETWORK © MEDIA £ :)) ¥ TWITTER EMAIL | DESIREE FORSYTH| PRINCIPAL | DENSITY MEDIA 1

Leveraging Social Media for Audience Development.ppt

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Page 1: Leveraging Social Media for Audience Development.ppt

LEVERAGINGSOCIAL MEDIAFOR AUDIENCE DEVELOPMENT

LEVERAGINGSOCIAL MEDIAFOR AUDIENCE DEVELOPMENT

IDEAS

“(-[&}$€% @WEB

MARKETING

64 FACEBOOK

SOCIAL SEO™

NETWORK

© MEDIA

£:))¥TWITTER

EMAIL

| DESIREE FORSYTH| PRINCIPAL | DENSITY MEDIA| DESIREE FORSYTH| PRINCIPAL | DENSITY MEDIA

1

Page 2: Leveraging Social Media for Audience Development.ppt

FACEBOOKFACEBOOK

1. BUILD BETTER FANGATES1. BUILD BETTER FANGATES

Give them more reasons to « like » you. Put something good behind the gate.

Give them more reasons to « like » you. Put something good behind the gate.

2. MAKE BETTER PARTNERSHIPS2. MAKE BETTER PARTNERSHIPS

Consider an Engagement Event or a « CoReg » with a popular advertiser.

Consider an Engagement Event or a « CoReg » with a popular advertiser.

3. USE BETTER PHOTOS3. USE BETTER PHOTOS

Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com

Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com

Page 3: Leveraging Social Media for Audience Development.ppt

FACEBOOK: PUT

SOMETHING GOOD BEHIND

THE GATE

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FACEBOOKFACEBOOK

1. BUILD BETTER FANGATES1. BUILD BETTER FANGATES

Give them more reasons to « like » you. Put something good behind the gate.

Give them more reasons to « like » you. Put something good behind the gate.

2. MAKE BETTER PARTNERSHIPS2. MAKE BETTER PARTNERSHIPS

Consider an Engagement Event or a « CoReg » with a popular advertiser.

Consider an Engagement Event or a « CoReg » with a popular advertiser.

3. USE BETTER PHOTOS3. USE BETTER PHOTOS

Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com

Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com

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WWW.WILDFIRE.COM

WWW.HYPERARTS.COM

HELPFUL APPS:

WWW.FANAPPZ.COM

WWW.EASYPROMOSAPP.COM

WWW.INVOLVER.COM

WWW.VITRUE.COM

Page 14: Leveraging Social Media for Audience Development.ppt

FACEBOOKFACEBOOK

1. BUILD BETTER FANGATES1. BUILD BETTER FANGATES

Give them more reasons to « like » you. Put something good behind the gate.

Give them more reasons to « like » you. Put something good behind the gate.

2. MAKE BETTER PARTNERSHIPS2. MAKE BETTER PARTNERSHIPS

Consider an Engagement Event or a « CoReg » with a popular advertiser.

Consider an Engagement Event or a « CoReg » with a popular advertiser.

3. USE BETTER PHOTOS3. USE BETTER PHOTOS

Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com

Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com

Page 15: Leveraging Social Media for Audience Development.ppt

FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT

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FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT

Page 17: Leveraging Social Media for Audience Development.ppt

FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT

Page 18: Leveraging Social Media for Audience Development.ppt

FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT

Page 19: Leveraging Social Media for Audience Development.ppt

FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT

Page 20: Leveraging Social Media for Audience Development.ppt

GET YOUR AUDIENCE TO

PAY (WITH THEIR NETWORKS)

“Money is so 20th Century. The new currency is buzz.” -Internet Retailer

4. FACEBOOK / TWITTER

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www.paywithatweet.com

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REMEMBER BOOKMARKIN

G SITES?

5. BOOKMARKING

Page 23: Leveraging Social Media for Audience Development.ppt

REMEMBER BOOKMARKIN

G SITES?

5. BOOKMARKING

THEY’RE NOT DEAD YET!

Page 24: Leveraging Social Media for Audience Development.ppt

REMEMBER BOOKMARKIN

G SITES?

5. BOOKMARKING

THEY’RE NOT DEAD YET!

Page 25: Leveraging Social Media for Audience Development.ppt

5. A NEW KID ON THE BLOCK

Page 26: Leveraging Social Media for Audience Development.ppt

5. A NEW KID ON THE BLOCK

Page 27: Leveraging Social Media for Audience Development.ppt

POPULAR IS POPULAR FOR A REASONPOPULAR IS POPULAR FOR A REASON

6. BE A JOINER6. BE A JOINER..........................................................................................

..........................................................................................Not Just a PusherNot Just a Pusher

Use the Twitter Trending Topics  to join in relevant conversations. You don’t always have be the one starting the topic.

Page 28: Leveraging Social Media for Audience Development.ppt

POPULAR IS POPULAR FOR A REASONPOPULAR IS POPULAR FOR A REASON

6. BE A JOINER6. BE A JOINER..........................................................................................

..........................................................................................Not Just a PusherNot Just a Pusher

7. BE ANALYTICAL7. BE ANALYTICAL..........................................................................................

..........................................................................................Most Popular ItemsMost Popular Items

Use analytics to find the most popular items on your site and spread them far and wide through your social networks.

Use analytics to find the most popular items on your site and spread them far and wide through your social networks.

Use the Twitter Trending Topics  to join in relevant conversations. You don’t always have be the one starting the topic.

Page 29: Leveraging Social Media for Audience Development.ppt

POPULAR IS POPULAR FOR A REASONPOPULAR IS POPULAR FOR A REASON

6. BE A JOINER6. BE A JOINER..........................................................................................

..........................................................................................Not Just a PusherNot Just a Pusher

7. BE ANALYTICAL7. BE ANALYTICAL..........................................................................................

..........................................................................................Most Popular ItemsMost Popular Items

Use analytics to find the most popular items on your site and spread them far and wide through your social networks.

Use analytics to find the most popular items on your site and spread them far and wide through your social networks.

8. BE ENGAGING8. BE ENGAGING..........................................................................................

..........................................................................................Ask & RespondAsk & Respond

Huge response can be generated by posing a question with your posting, then responding to your audience to keep the conversation going.

Huge response can be generated by posing a question with your posting, then responding to your audience to keep the conversation going.

Use the Twitter Trending Topics  to join in relevant conversations. You don’t always have be the one starting the topic.

Page 30: Leveraging Social Media for Audience Development.ppt

IT’S TIME TO INTEGRATEIT’S TIME TO INTEGRATE

9. SOCIAL + EMAIL9. SOCIAL + EMAIL

75% of social media users say email is still the best way for brands to communicate with them. (hubspot)

75% of social media users say email is still the best way for brands to communicate with them. (hubspot)

10. SOCIAL + MOBILE10. SOCIAL + MOBILE

Think mobile apps and placements.Think mobile apps and placements.

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9. SOCIAL + EMAIL

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9. SOCIAL + EMAIL

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IT’S TIME TO INTEGRATEIT’S TIME TO INTEGRATE

INTEGRATION TOOLSINTEGRATION TOOLS

MOST EMAIL PROVIDERS CAN GIVE YOU SOCIAL SIGNUP FORMSMOST EMAIL PROVIDERS CAN GIVE YOU SOCIAL SIGNUP FORMS

WWW.FOURSQUARE.COMWWW.FOURSQUARE.COM

WWW.DIRECTDIALOGS.COMWWW.DIRECTDIALOGS.COM

WWW.APPMAKR.COMWWW.APPMAKR.COM

WWW.APPSBAR.COMWWW.APPSBAR.COM

WWW.APPBREEDER.COMWWW.APPBREEDER.COM

WWW.APPINVENTORBETA.COMWWW.APPINVENTORBETA.COM

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THANK YOU FOR COMING!THANK YOU FOR COMING!

You may contact usby phone or web at:You may contact usby phone or web at:

(323) 240-1302(323) 240-1302

www.densitymedia.comwww.densitymedia.com

[email protected]@densitymedia.com