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Not Just for Consumers. Leverage the B2B Social Web. Most case studies and news about social media revolves around companies reaching out to consumers (B2C), but using the social web can be especially effective for B2B companies where longer sales cycles and customer relationships are the norm. Sarah Worsham, Web Strategist & CEO for Sazbean Consulting, presents reasons B2B companies should use the social web along with examples of B2B companies who are doing it right.
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Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Leveragingthe
B2B Social Web
Sarah WorshamWeb Strategist & CEO
Sazbean Consulting
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
a little about me...Web Strategist, Geek, Entrepreneur, Mother,
Wife, Webgrrl, Computer Engineer and MBA2
(in no particular order)
what that means...I help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals.
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
B2B vs. B2C
photos by borkur.net @ Flickr CC - http://www.flickr.com/photos/borkurdotnet/363516757/andrewarchy @ Flickr CC - http://www.flickr.com/photos/andrewarchy/2527200986/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Customers
photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Purchasingphoto by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
How
photo by mush2274 @ Flickr CC - http://www.flickr.com/photos/mush2274/3154812438/
can
theSocial
WebHelp?
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Relationships
photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Reputation
photo by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Research
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Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Revenue
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Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Doing it Rightphoto by joiseyshowaa @ Flickr CC - http://www.flickr.com/photos/joiseyshowaa/2477598966/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Tips
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Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Responsibility
photo by JOPHIELsmiles @ Flickr CC - http://www.flickr.com/photos/26015375@N06/3766251685/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Commitmentphoto by beau-foto @ Flickr CC - http://www.flickr.com/photos/belkins/2503182015/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Engagement
photo by lanuiop @ Flickr CC - http://www.flickr.com/photos/lanuiop/401252404/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Responsephoto by Anonymous @ Flickr CC - http://www.flickr.com/photos/tidewatermuse/173598941/
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sazbean.comblog, podcasts, upcoming webinars
SazbeanConsulting.comInternet Marketing & Strategy
To Learn More:
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Any Questions?
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Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Connect with me...
SazbeanConsulting.com
Blog: Sazbean.com
Twitter.com/sazbean
Facebook: www.facebook.com/sazbean
LinkedIn: http://www.linkedin.com/in/sazbean
