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Presentation given to Lee Hecht Harrison HR Network on April 4, 2011. It shares information on how social media can be used by job seekers based on how corporate recruiters are using the tools.
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Job Search Landscape
using social media
Twitter - @Deluxejobs / @oceansprayed
Learn
What Are You Looking to Learn?
• A New Recruiting Role within Corporations: Community Manager & Why it’s Important to you
• Deluxe Corp and Social Media Recruiting
• Your Personal Brand
• Three Logical Places to Start
Perception
Why Deluxe?
A New Normal Pioneer
Last 2 years were truly the
Great Depression
for us
Deluxe’s recession began more than a decade ago
CHANGE OR DIE… Pioneer a new normal or cease to exist
In 2010, Deluxe will go from Rodney Dangerfield to Bob Hope
– Beth Lilly, 12/31/09
Few businesses have as much of a dank buggy-whip
aroma… 9/21/09
Do you think they
understand no one writes
checks anymore?
12/30/09
A New Normal Pioneer
Why Deluxe?
The New Deluxe
And the new recruiting role
is…
Turning Job Seekers Into Crazed Fans-Paul Jacobs-
Market our Jobs and Brand as Aggressively as we do our Products and Services
Employer Branding & Marketing are #1
Crazed job seekers (fans) running toward us
Win over the hearts & minds of job seekers (fans)
Feed the addiction of current fans
Why are we doing it?
Change in the type of talent needed at Deluxe Shift to market driven economy Generational shift (Millennial and Gen C) Rapid pace of innovation Employer brand management in the digital age Gain Credibility with the talent we are trying to
attract
Become a Recruiting Organization Source and hire the Best Candidates (high
quality) Enhance the candidate experience Promote the culture change at Deluxe Lower time to fill and cut job board spend Increase employee Retention/Engagement Help drive Brand Awareness
What are the expected goals?
Recruiting Transformation
Deluxe Talent Community
Grow and gain a competitive
advantage through talent communities by promoting the
“New Deluxe” and our company
culture.
Expand our reach by interacting with candidates where they ‘live’ online. Digital campaigns to target hard-to-
fill and high priority openings
Build an ongoing pipeline of
potential talent by providing value, improving the
candidate experience, and
nurturing ongoing relationships.
EngageAttract
Brand
Pipeline
Build Relationships
Survey, track and measure the results
of our online efforts to better
understand candidate behavior and target spend.
Every Employee Views
Themselves as a Recruiter
Transform Deluxe into a “Recruiting
Organization” through Social_ERP; Video; Ambassador
Program; and Training.
Culture
Talent
Our Employment Brand is not
what we say it is … it’s what
people tell us it is
Deluxe Talent Community Strategy
Source Measure
Online initiatives that help us
identify, engage, and convert highly
desirable candidates
Majority of the Talent Pool is Passive at any
given time (build relationships
with this group)
AwarenessConsideration
ConversionNew Hire
TrainingReferrals
Social Ambassadors
Culture Keepers
Turn Employees into Evangelists
Turn Candidates into Customers
Net Promoters
Twitter AccountsHashtag GroupsLinkedIn GroupsFacebook Groups / AdsAssociationsBlogsCompaniesConferencesATS/Talent Community
Digital Campaign
Rapidly putting Deluxe in the lead!
Google ChromeReaderTweetDeckWordleFlavors meSlacker/PandoraMashable / Seths BlogPost-it notesFlip KloutBump
The Customer
now interacts with brands where they live online
• YouTube
• Blogs
The BrandMust become proactive and socially
present online to provide value for the customer
The CustomerWill find great value utilizing social media during the job search
• Learn• Connect• Be Heard• Find Assistance• Land a Job
The BrandWill discover the extraordinary value of social media in customer relationships
• Brand Awareness• Attraction and Retention• Talent Engagement• Recruiting
FacebookContent and Engagement Hub
• Company News• Department Features• Job Openings• Customer Interaction• Work Advice• Contest
Company News
Department Features
Job Openings
Customer Interaction
Work Advice
LinkedInRecruiting & Advertising Tool
• Customer Interaction• Job Promotions• Source Candidates• Group Discussions
Customer Interaction
Job Promotions
Group Discussions
TwitterContent Buzz
• Company News• Job Openings• Industry Chats• Increase Site Traffic• Customer Interaction
Organizing Tweets
YouTubeOnline Video Catalogue
• Job Descriptions• Company Events• Department Snapshots• How-To’s
BlogTalent Community Media Database
• Company Articles• Audio Podcasts• Culture Videos• Employee Snapshots
Audio Podcasts
Workplace Articles
Culture Videos
Take time to figure out why an employer should hire you – what sets you apart
Write a simple paragraph that defines you/ROI
Differentiate yourself with Social Media
The power to define and control a brand is
shifting from corporations and institutions to individuals and
communities
VisualCV.com
Flavors.me
I got my Job Through Social Media http://www.youtube.com/watch?v=fJtHKpoCWPM
http://www.youtube.com/watch?v=xKIINjZHrDE
David Cohen took a risk and used Facebook IM to ping a contact — merely a friend of a friend — when he learned that the man in question had recently started his own Internet marketing agency. Prior to that small act of bravery, Cohen, a recent college graduate, had spent months looking for a job with no success. The social media maneuver, however, ended up making all the difference.
I LOST my Job Through Social Media
> Q&A
