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Principles of line
Vertical Horizontal Diagonal Jagged and Zigzag Curved Crossed Radiating : straight ; curved Optical illusions
Masculine Energetic Aspiring : draws eye upwards Tense Striving Vital Unapologetic Not “lying down” or backing down
Feminine yielding Harmonious Relaxed Recumbent
Warning Alert to danger Dissonant Direction Movement Draws the eye very strongly across the
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Impact Speed High energy Danger Hard Harsh Mechanical
Feminine Gentle Soft Movement : wavelength - fast or slow Relaxed Curvilinear Organic Three dimensionality
Chaos Panic Discordant information
Action Energy Direction Movement
Perspective : create impression of distance
Space : illusion of three dimensionality Kineticism : movement