Link Building:13 ways to assess the

quality of a link prospect

Ken McGaffin, CMO Wordtracker

1. Is the site relevant?

www.BobsRedMill.com

2. Is the content well-written?

3. Has the content been updated recently?

4. Does the site link out to many other sites?

5. Are there real people on the site?

6. Has the site got good inbound links?

7. Does the site score well on PageRank, Alexa, Compete,

mozRank?

8. Is the site well-established?

9. Does the site perform well on keyword searches?

10. Is the site easy to contact?

11. Do they publish resources or reviews?

12. Does the site invite articles or guest posts?

13. Does the site interview people for opinion or case studies?

www.wordtracker.com/linkbuilder