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More advanced LinkedIn techniques are covered in this presentation. How to set up discussion groups and how to maximize your potential for business networking with LinkedIn
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LinkedIn 201
Advanced LinkedIn Techniques
presented by Kate Koziol, K Squared Communications, Inc.
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What You Will Learn
Expanding your networkChoosing what discussions to participate inFinding the right group to joinStarting a discussion
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What You Will Learn:
Creating a groupBrowsing and adding eventsSeeking recommendationsAdding applications to your profileCreating a company profile
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Growth of LinkedInLinkedIn was formed May 200375+ million membersMembers in 200 countries, 7 continentsA new member joins approx. every second
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Why Use LinkedIn?
Find potential clientsJob opportunitiesPost job listingsFind former employeesFind service providers
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Why Use LinkedIn?
Easier communication with people of all companiesAll Fortune 1000 companies have a C-level executive on LinkedIn
Mary Erlain, Peak Marking and Sales
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Real World Examples of Value
Find business advisorsLen Bland, Concept Equity Group
Rekindling old contactsOn the hunt for Patheo
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Google It
Important to be reachable through various channelsSocial networks are crowding other content off top spotsKeywords for search engines
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K Squared Communicationswww.ksqrd.com
Connecting
Easy to get introduction to other professionals through contacts you already have
Introductions
Status Update Questions
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Network Questions
From “More” tab, select “Answers”
GroupsIndividuals sharing similar career goalsCreate your own group
Finding The Right Group
Read the summariesSee who in your network is in the groupWhat is your objective?
K Squared Communicationswww.ksqrd.com
K Squared Communicationswww.ksqrd.com
Group Discussions
Group Discussions
Don’t post on first dayLimit commentsDon’t talk politicsBusiness networking- not facebook
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Group Discussions
Don’t solicit business.Respond formally if protocol in question is.Ask intelligent questions.Be informative, don’t push sales.
K Squared Communicationswww.ksqrd.com
Starting Discussions
Ask within a group
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Create A Group
Group Profile
Group Invitations
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Group Discussions
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Managing a Group
Share linksStart quality discussionsWatch for spammersBe participatory and responsive
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Search
K Squared Communicationswww.ksqrd.com
Search for Company NameEnter company name in top right corner
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K Squared Communicationswww.ksqrd.com
Search Results
K Squared Communicationswww.ksqrd.com
Events
Events
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Events
K Squared Communicationswww.ksqrd.com
Seeking Recommendations
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How NOT To Seek Recommendations
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Link or NOT to Link?
Person unknown to you – asks to link – what do you do?Determine their motive.Some personal networks are highly valued and should not be given away for free.
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Dos and Don’ts of LinkedIn
DO check account frequently.DO provide value. DO fill out your profile 100%.DO be aware of your paper trail.
K Squared Communicationswww.ksqrd.com
Dos and Don’ts of LinkedIn
DON’T mass mail.DON’T ask for recommendations from people you don’t really know.DON’T spam.DON’T sell too soon.
K Squared Communicationswww.ksqrd.com
Applications
Applications
Add LinkedIn’s Mobile Application to stay connected on-the-go.Post links on profile to other pages
K Squared Communicationswww.ksqrd.com
Applications
Connects contacts across LinkedIn, Facebook, Twitter, MySpace, etc.
K Squared Communicationswww.ksqrd.com
Applications
LinkedIn Outlook Toolbar
LinkedIn for Outlook
LinkedIn for Outlook
The Information Web
Reputation managementWhat do former employees say about a company (or your company) in LinkedIn?No gatekeepersSigning up for premium membership
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K Squared Communicationswww.ksqrd.com
Premium Membership
InMail –No introduction or contact information required. 50% of users expense LinkedIn premium account to their business.
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Job Seeker Premium
Create A Company Profile
Create A Company Profile
Companies can brand themselvesOne company message
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K Squared Communicationswww.ksqrd.com
Company Profile
Resources
http://learn.linkedin.com/
http://www.executivesguide-linkedin.com/
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Questions?
Kate Koziol773 774 7847
[email protected] www.ksqrd.com
K Squared Communicationswww.ksqrd.com