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LINKING E BUSINESS AND PROMOTION
Submitted by,
P.MALVIN FELICIA
OVERVIEW
• E Business• Steps to build a website• Marketing strategies• Ways to promote a website
“ A business that uses electronic medium to perform its overall or specialized business activities”
E-BUSINESS
STEPS TO BUILD A WEBSITE
SIX STEPS
• Decide on the type of website• Register a domain name• Host your website• Build your website• Optimize your website• Test your website and Go Live.
1.DECIDE ON THE TYPE OF WEBSITE
• BROCHURE WEBSITE: Basic information about the business’s
products or services, location and the hours it’s open.
• CATALOG WEBSITE: Thorough description, photograph, product
overview, customer’s shopping cart and includes a method for customers to pay.
Brochure website
Catalog website
2.REGISTER A DOMAIN NAME
Your business address on the internet. Must be short, descriptive and memorable.• E.G: amazon.com AmazonBookstore.com AmazonBooksandCDs.com AmazonPrintandMultimedia.com
CHOICE
3.HOST YOUR WEBSITE
Providing the technical sources. Host your own website or work with a web
hosting company.
Verio
4.BUILD THE WEBSITE
Design the look of your site, create the images and write the programming code.
Do it yourself or hire a web designer and developer
5. OPTIMIZE YOUR WEBSITE
Create keywords that describe your business. Insert those keywords in the HTML code of your
website using the <META> tags. E.G: Reconditioned laser printer cartridges Keywords: reconditioned, refurbished, used, laser,
printer, toner, cartridge, ink and supplies.
6.TEST YOUR WEBSITE AND GO LIVE
• Click on every link.• Make sure all the text, images, colors and
page layouts are correct.• Tools to test
www.netmechanic.com
TESTGO LIVE
MARKETING STRATEGIES
DISADVANTAGES:• SPAMS• Out of target audience• Short term success• -ve Publicity• Imitation
VIRAL MARKETING
ADVANTAGES:• Larger audience• Existing channel• Cost effective
FLYING PEOPLE IN NEWYORK CITY
• Examples: * Internet forums * Social networks * Blogs
COMMUNITY MARKETING
ADVANTAGES:
• Feedback• Identification of customer needs• Customer focused product development• Communication barriers
GUERILLA MARKETING
• Time, energy and imagination• Targeted at unexpected places• To create a buzz
NEED FOR MARKET PROMOTION IN E-BUSINESS
Encourage purchase power
Increases the brand loyalty
To attract visitors
PROMOTING YOUR E-BUSINESS
* Search Engine Optimization* Classifieds* Article Directories* Ezine* Pay Per Click* Market Places* Banner ad* Pop-ups* Social media marketing* E-mail marketing* Blogs
PROMOTING YOUR
E-BUSINESS
SEARCH ENGINE OPTIMIZATION
* Process of improving the visibility of a webpage
DOMAIN NAME
* Should be quoted on all literature, promotional material and correspondence.
ARTICLE DIRECTORIES
• Way to get traffic and back links.
PAY PER CLICK
• Advertisers pay the publisher when the ad is clicked.
• Used to direct traffics to the website.
MARKETPLACES
• Offer variety of products.• Helps to reach large target markets.• More competitive price• Higher availability.
BANNER AD
• It is a web banner ad delivered by an ad server.
• It entails embedding an ad into a web page.
SPONSORED LINKS
POP-UP ADS• Attract web traffic
Social networking sites
• Most social networking sites also have forums and classifieds that you can post in.
E-Mail Marketing
• The way to work email marketing is to have an opt-in email form on your website where users can sign up to receive emails and special offers.
• Once they are signed up you can send emails once in a while to bring them back to your site or to promote something.
TESTIMONIALS
• Blogs are a great way to reach a lot of people in a fast manner.
• They need to be updated with fresh content at least several times a week.
ADS IN BLOGS
Other promotional activitiesE BOOKS
CONTEST
PODCASTING
E-FORUMS
THANK U