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Local Media Association Innovation Conference presentation
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October 2, 2014
Introduc2ons
• Toledo Blade – Toledo, OH – www.toledoblade.com
• Block Communica2ons – Toledo, OH – www.blockcommunica2ons.com
• Libercus – Steve LeB, North American Sales – www.libercus.com
The Blade: Results
Website/App Unique Visitors Q1 2013
Unique Visitors Q1 2014
Pageviews Q1 2013
Pageviews Q1 2014
Pageviews % Increase
BCSN.TV 0 72,819 0 263,924 NA
iPhone app 4,949 23,493 146,731 2,594,600 1668.27%
iPad app 2,920 13,804 132,670 1,751,079 1219.88%
Android app 4,917 11,017 274,260 957,670 249.18%
eBlade (Colleges) 1,200 1,501 90,838 127,355 40.20%
eBlade 7,718 27,468 868,501 959,792 10.51%
m.toledoblade.com 231,237 223,785 799,020 744,752 -‐6.79%
toledoblade.com 743,267 566,530 3,945,735 3,592,025 -‐8.96%
OurTown 51,104 63,799 119,077 103,401 -‐13.16%
Other 46,388 30,539 449,120 179,193 -‐60.10%
Totals 1,093,700 1,034,755 6,825,952 11,273,791 65.16%
Technology
User Experience Content
Audience and Publishing Channels
Partnerships
BCI Priori2es
User Experience
• Digital readers are different • Intolerant of reliability issues • May not return • Invest in the digital user experience • Engage experts in user experience design
Partnerships & rela2onships
• Apple – – User Experience
• Microso] – – Mul2-‐data center redundancy
• Print outsourcing – – Savings provide significant investment funds for new revenue genera2on
• Libercus – – Content management and publishing pla_orm
Content
• Deeper coverage, beBer journalism • Relevant local content • Delivered through variety of devices • Mobile tools for journalists
Audience and Channels
• American Press Ins2tute: – Americans of all ages are now cross-‐pla_orm, mul2-‐source, news consumers
– Technology is not a user behavior and is not a dis2nct audience
• Management and understanding of audiences and channels is a strategic impera2ve
• Each channel is a revenue opportunity
Channels
Technology “Eliminate complexity and redundancy”
www
NEWS
NEWS
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NEWSNEWS
NEWS
Infrastructure
Software
Planning &
Budgeting
Server/Network
Hardware
Editorial CMS
(Print)
Page Layout
Software
Text Editing
Historical
Archive
Image
Processing
Media
Repository
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Video
processing
Pre Press PDF
Processing
eReplica
Web CMS
Social Media
Mobile &
Tablet
Technology Libercus
• Blade focuses on user experience and revenue • Libercus manages web development • Single system for ALL channels • Efficient, simplified, automated • Reliable
For addiNonal informaNon:
Steve LeB, North American Sales Phone: 847-‐274-‐0490 Email: [email protected]
Logan Echave, North American Sales Phone: (813) 508-‐4399 Email: [email protected]
www.libercus.com
