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LOCAL SEO IS FOR EVERYONE
DANA DITOMASOCEO, KICK POINT@DANADITOMASO
Local SEO is for you.
But I Sell Nationally!
“BUY NFL JERSEYS”
Edmonton
Big Brands
“BUY NFL JERSEYS EDMONTON”
Edmonton
Surely you meant hockey.
PROTIP: HOW TO SELL TO CANADIANS
But My Office Is
In Another City
IF YOU CAN’T JOIN THE PACK, BEAT IT
Example courtesy of Whitespark
LOCAL INFO MATTERS
Example courtesy of Whitespark
• Don’t “fake” an address
• Don’t search & replace, make the content completely different for each location
Local Content That Doesn’t
Suck
PROVIDE USEFUL LOCAL INFO
AND PUT IN SOME EFFORTLINK BUILDING (JUST A BIT)
TEACH RELEVANT HISTORY
USE AN INTERN!
JUST PUT IT ALL IN ONE PLACE
Your Local Content
Checklist
STEPS TO LOCAL CONTENT DOMINATION*
1. Choose the area to target.2. Research with Trends & the
Keyword Planner.3. Create targeted content.4. Link build and put in social effort.5. …6. Profit!
*Nothing is guaranteed. But this usually works.
GOOGLE TRENDS TO CHOOSE AREAS• Check trends to find regional interests & if
it’s worth it
GOOGLE TRENDS TO CHOOSE AREAS• Also good for local lingo
(which is usually easier to optimize for)
USE THE KEYWORD PLANNER• What has a strong correlation with
your keyword in your target area?
OR TALK TO YOUR CUSTOMERS
• Call customers in those areas• Why did they choose you?• Find out what they searched for, and
what else they like• Nice data for Facebook ads, too!
TAG ALONG WITH LOCAL CONTENT• Rehab centre in Utah, wants to
attract California clients
• Is it cheaper in Utah?– The best low cost drug rehab centre in
California … is actually in Utah
BONUS: CONSIDER OPENING AN OFFICE
• How many clients can you bring in from California?
• Would an in-person discussion improve your California close rate?
• Is it cheaper than spending $45/click?
LINK BUILD & SOCIAL EFFORT
• Use Whitespark’s citation tool• Try Moz’s Competitive Link Finder
http://moz.com/labs/link-finder• Sponsor a post on Facebook• Spend a bit on locally-targeted
AdWords• Search Twitter to find people in
that area talking about your subject
Profit!
THANK YOU!
TWEET:@DANADITOMASOVISIT US:KICKPOINT.CA