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Location based advertising should be one of the options for the telecommunication operators to boost the revenue inside the hyper competitive market and saturated SIM penetration.
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Location Based AdvertisingCaptured the revenue from the hyper competitive
market of telecommunication industry
By Yudianto @ December 2013
What is the LBA? LBA or Location Based Advertising is certain way
to closed with the customer in order to improve the loyalty, grasp the revenue from the niche market by implementing the application which will know where the customer goes and need.
Customer Experience will be increased and advocate our product.
Industry Background
Telecommunication market has been shifting from the just connected customer to the mobile commerce.Source: Frost & Sullivan
Telecommunication Market Trend• The subscribers penetration
have been reached to the saturated level, and the penetration rate 129% by end of 2015.
• Subscribers need to approach personally
• Differentiation should be offers by the telecommunication operators
• Coming to the content competition era.
Source: Frost & Sullivan
Technology Approach Get the signaling
data from the network
Mining at the LBA Systems
Broadcast to the certain services format, such as: SMS, MMS etc
Offers the personally experience
MSS
BSS_A
LBA Systems
SMS G/W
BSS_B
Signaling Links
Get’s the different experience?
Any relevant historical information Original assumptions that are no longer valid
Source: ChalkBoard, Singapore
Improve passion to purchase?
Any relevant historical information Original assumptions that are no longer valid
Source: ChalkBoard, Singapore
Reduce Marketing Budget with LBA
Source: ChalkBoard, Singapore
Recommendation LBA will provide personal approach to increase
customer engagement Reduce the marketing budget Increased the revenue, due to passion for buying
improved One of the solution for the operators to improve
their financial performance, content competition era