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For class, we had to discuss the social media platforms between a celebrity and a company.
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New company vs. Existing celebrity Local vs. Nationwide
Fashion boutique started by mother & daughter New, fresh, & fun shopping atmosphere Peoria, Bloomington-Normal, & Champaign-Urbana
Offer fashion parties
27,159 likes Models are ISU students Posts are planned – based on new arrivals Pictures get a lot of responses Ask about sizes, quantity, restocks, etc.
Really fast response times
12,147 followers Different Boards: Our Boutiques Sneak Peeks Tops Jackets Spring Style
2,198 followers Photos of new items, trends, etc.
135 followers Sporadic posts – every few days Short posts about hours, what’s new, etc.
Linked In
90 followers
Franchise opportunities
YouTube
Fashion trends
Last post was over 1 year ago
Facebook is the most active form of social media. Most interactive with customers. Facebook posts are based on new arrivals. Very prompt responses to customer questions
Pop Country Singer Mid-2000s First album release in 2007 CMT, ACA, & AMA Awards Father and a husband
Currently 5,578,896 likesPromotes his new albums and future tour dateAMA’s (American Music Award) – constantly promotingCabela’s – promotes Offer products for fishing, hunting, etc.
Newsletter Signup – frequent emailsBuy tickets, TM, store (link to official website)
2.5 million followers @lukebryanonline Promoting new albums & songs of other artists Catch-up on LBTV Random post on activities.
111,721 subscribers Over 15,585,833 views Luke Bryan TV (LBTV) Connects with fans
380,588 followers Shows, hobbies, family, friends Sporadic posts
No feedback Very little personal interaction Frequent updates about tours and new albums LBTV – shows weekly highlights of shows & everyday life
Ch1 – Consumer Generated Content: Ch5 – Ideals of Beauty. “What is beautiful is good” Ch9 – Atmospherics: conscious designing of space
to evoke certain effects in buyers
Ch4 – Identity Marketing: Tattoo of Buck Commander Ch6 – Co-Branding Strategy: brands team up with
other companies to promote products. i.e. Cabela’s Ch10 – Aspirational Reference Groups: people the
consumer doesn’t know but admires
Targets females of all ages
More interactive with customers
Constantly posting & receiving feedback
Marketing coordinator
Targets all ages & genders
Mainly for promotional activities
Focus on upcoming events & albums
No feedbackHR team
They do a great job at promoting new products & promoting free giveaways.
Advertise only what is available.
Online shopping is a little confusing
Give more feedback to fans
Make it more personal