Upload
mad-genius
View
1.828
Download
1
Tags:
Embed Size (px)
Citation preview
Eric HughesV.P. Creative Director
20+ years in the biz (gasp!)
Wal-Mart, McDonald’s, blah-blah
OneShow, National Addys, ditto on the blah-blah
Here’s where to find this presentation!
madg.com/newsScan it to Download!
Here’s where to find this presentation!
madg.com/newsScan it to Download!
Let’s Bust This MythRight Now
Edison didn’t invent it.
He perfected it.
(After 1000s of “failures”.)
Give you a fun career >
sell products > create jobs >
feed your family >
put someone through college >
who might just be the next…
Know what makes great ideas great by copying them exactly,
then add your twist.
Idea Ninja Move 1: Be An AWESOME Cover Band
Idea Ninja Move 1: Be An AWESOME Cover Band
& Add Your TWIST
Yes, it can be revolutionary.
http://www.youtube.com/watch?v=uYJWm2ko55Y
Some “bands” I cover…
Idea Ninja Move 1: Be An AWESOME Cover Band
http://www.commarts.com/exhibithttp://ihaveanidea.org/home.php
http://laughingsquid.com/
… long term memory – a.k.a galaxies of idea
starters stored everywhere!
star wars
FARMING
bullfighting
art history
CEO: “We have no new ideas”
Monahan: “Let’s try Farming.”
Seasonal Storage
Plastic attic storage boxes!
FARMING
COWS
PIGS
SCARECROWS
CORN
SILOS
“Use the infinite galaxies already stored in your brain to make unexpected leaps that solve problems (a.k.a. ideas). Hi-ya!”
Let’s play Name The Movie!
Roman General’s family killed by
Caesar’s evil son. Fights as slave in Coliseum to attain
revenge!
Let’s play Name The Movie!
Young orphan on
remote planet joins rebellion to defeat evil empire led by
(gasp!) his Father.
Idea Ninja Move 3:Make The Blank Sheet Smaller
If a whole movie fits on a sticky note, can’t one
idea?
Idea Ninja Move 3:Make The Blank Sheet Smaller
If 1 idea can fit on a sticky note, how hard can it be to fill in 20 sticky notes?
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Idea 6
Idea 7
Idea 8
Idea 9
Idea 10
Idea 11
Idea 12
Idea 13
Idea 14
Idea 15
Idea 16
Idea 17
Idea 18
Idea 19
Idea 20
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Idea 6
Idea 7
Idea 8
Idea 9
Idea 10
Idea 11
Idea 12
Idea 13
Idea 14
Idea 15
Idea 16
Idea 17
Idea 18
Idea 19
Idea 20
“Think prolifically on smaller paper. It is impossible to have 100 bad ideas. You have done well, Grasshopper. Sushi?”
Idea Ninja Takeaways
Quantity before quality.
Know the enemies inside you.
Be an awesome cover band.
Use your WHOLE brain to brainstorm.
Make the blank sheet smaller.