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Problem: the hangover after consuming too much alcohol
Solution: MAD, a mixture of vitamins, juices and a proven substance (chemical), that will cureyour hangover
• We will be targeting alcohol consumers between 16 – 35, which is a large market
• No similar products on the Dutch market, but successful products have been launched in the USA
No similar product on the Dutch market
Possibility of selling to and working closely together with large established firms
Large potential market which can be capitalized with the right marketing, i.e. Red Bull
Low research cost
Major incumbents will be able to launch a ‘placebo’ product pretty fast, thereby destroying the opportunity
Solution: working together with a large established firm early on could increase investment money and legitimacy
The Food and Consumer Product Safety Authority could delay our market entry and increase our costs
Solution: use known ingredients (used in products before 1997) to avoid extensive screening processes
“ Beat the Hangover ”
© Nick Versteegen© Tim Haverkamp© Jeroen Struijk