RCS and madvertise 2

madvertise – successful growth strategy

RCS and madvertise 3

Who we are?

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madvertise portfolio

Pan European publisher network

including many multi-local mobile

champions

Exclusive sales and placements within

mobile sites and apps

Manual publisher check for non-violent

and harmful content to "Protect your

Brand"

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Source: Xyologic.com, Oct 11

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Gender Split in Smartphone Usage Source: comScore, April 2011

Source: comScore, April 2011

Gender Split in iPad Usage

(Source: comScore, November 2011)

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Source: comScore, September 2011

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*Source: mobile marketer, Oct. 11 // * * Source: comScore ,November 2010

0,64%

0,10%

0,00% 0,10% 0,20% 0,30% 0,40% 0,50% 0,60% 0,70%

Mobile banner

Online banner

Click rates Mobile vs. Online Banner Ads

Source: eMarketer, comparison Mobile vs. Banner Ads worldwide, Q2 2010-Q1

2011

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Source: comScore, October 2011

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*Source: Xyologic.de

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Only for free iPhone Apps

*Source: Own survey

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Increased

visibility by

TOP Listing

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Worth-

while

Best

Offer

Party

CultureShop

ping

Insider

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.

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£0,0

£50,0

£100,0

£150,0

£200,0

£250,0

£300,0

20102011

2012

£

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Half-year I/2008 Half-year I/2009 Half-year I/2010 Half-year I/2011

Development of Mobile Advertising Market 2008-2011

Source: BVDW, MAC – Report 2011/2012, BVDW, Sep 11

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once a week several times a week daily several times a day

A Variety of Actions Are Taken After Accessing Local Content

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