IFS 202

Introduction‘Souq’ Arabic term for a open market place.

Owned by Jabar Group with major investment worth 5 million headquartered in Glasgow, UK.

Since its launch in July 2005, Souq has grown to be the premier e-commerce and auction site in UAE; then it opened new branches in Jordan, KSA, Egypt. Kuwait.

Souq.com gives users the opportunity to lever its big community to get the advantages of internet commerce in a safe & secure environment

Page views Visits Registered Users

20+million 2.0+ million 500,000+

Stats & facts

Souq.com is the leading ecommerce site inthe Region

1 item every sold 30 seconds

1 lifestyle item every minute

1 tech item every minute

1 perfume every 4 minutes

1 mobile every 5 minutes

1 laptop every 7 minutes

E Commerce Business Model ?

Consumer To Consumer (C2C)

Business To Consumer (B2C)

Pillars of e commerce n Souq.com

Virt

ual P

rodu

ct

E-Commerce

Partial electronicPure electronic

TraditionalProduct or service

productproduct

Physicalproduct

PhysicalAgent

ElectronicAgent

Virtual Player

Physical Process Electronic Process

3 – D CubeE com Fram. Egg Dia. Resource Sys. Revenue Mod Security

Product

Games, mobiles, computers, electronics, shoes, furniture's, clothing, jewelry, watches etc

Process

Type : Online / DigitalOffering Cash on Delivery, online credit card payments or CashU. Simply choose your most convenient payment method!

Agent

UAE - AramexAlso offers order tracking service to track down your transaction.

3 D Cube Elements

Brick & Click

3 – D Cube E com Framework

Egg Dia. Resource Sys. Revenue Mod Security

Public Policy

•Technical Standards •Secure Payment

Mkt and Adv

•Hot Deals•Discounts•Banners•Radio ..

Support Services

•Logistics•Safe Secure•Cash on delivery..

People

•Buyer•Seller•Logistics ppl•Companies

Multimedia content and

network•HTML (25.57)•JavaScript (69.50)•CSS (9.38%)

Network Infrastructure

•Internet•Rackspace hosting•Go Daddy Registrar

Interfacing Infra.

•Business partners applications•Delivery Tracking

Company Business and Infrastructure•Security•Authentication Payments•Customer Database

E com Fram.

Egg Diagram

Resource Sys. Revenue Mod Security3 – D Cube

Need Recognition

Search for

products and

listings

Evaluation of

alternatives

Purchase

DecisionPost & After sales Services

Education

- - - - - -

- - - - -

Premier e-commerce and

auction websiteClothing

Electronics

Properties

Automobile

Etc..

Product pric

e

Product pict

ure

Product descr

iption

Stock

Availa

bility

Selle

r rati

ng

Shopping Basket

Worldwide Delivery

E Commerce Trans.

Logistics supportsSecure Payment PlatformOrder Tracking

E com Fram. Egg Diagram Resource System

Revenue Mod Security3 – D Cube

1.CUSTOMER FACINGThey have a call center, where you can call them and ask quires or questions directly or get update about your order information.They mainly work from their website named- www.souq.com, Which can be accessed from anywhere around the world .

2 .Internal They have their main headquartered off in Glasgow, UK

They do consist of a finance, accounts, admin and hr departments . 

3.EXTERNAL a) COMPLIMENTARY PARTNER-

Visa, MasterCard, Twitter.com and Jabbar.comb) CAPABILITY PARTNER.Rackspace Hosting and Jackys .

E com Fram. Egg Diagram Resource Syst Revenue Model

Security3 – D Cube

Weekly newsletters for

hundreds and thousands

of online users.

Special promotions .

Radio campaigns and

sponsorship.

Profit on sales.

Transaction

Revenue$ 569 USD per day

$ 17,322 USD per month

$ 207,859 USD per year

WORTH of site $374,146USD

E com Fram. Egg Diagram Resource Syst Revenue Mod

Security3 – D Cube

AUTHENTICIATION- Souq.com does have authentication security,

since you have to create your account with a username and

password, to purchase their service online.

Confidentiality - Information of the sender is not read by any 3rd person, beside the person who is

handling their work. Their password or visa card no are all encrypted and

protected from hackers too.

Integrity- There is great sense of integrity, no one besides the sender

has the right to change information, if incase there is a problem with their

order they will be requested to change a few things but they can't change

themselves.

Non-repudiation-Sender cannot deny that the message was sent by him. The receiver cannot deny that the message

was not received.

7 – C Framework

Context Elegant Design

Use of more of lighter colors 51362 bytes – page size

CommerceSafe secure Payments

Oder Tracking

Community Connection

ConnectionOutbound : twitter , jabbar

99 anchor texts

Customization Communication