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Presentation I gave to the Sales Institute of Ireland on making e-business part of your sales strategy - looking back at my time working for http://vhi.ie, http://fbd.ie and http://nononsense.ie. Wednesday 17th February 2010. Discussion held afterwards with Michael Veale of http://buy4now.ie and Shenda Loughnane of http://ican.ie. For more visit http://brendanhughes.ie PHOTOS used under Creative Commons Licence: http://www.flickr.com/photos/flyforfun/2598924601/in/set-395680/ http://www.flickr.com/photos/jitze1942/3060005964/ http://www.flickr.com/photos/fishyfish/390622629/ http://www.flickr.com/photos/fncll/135465558/ http://www.flickr.com/photos/bopuc/188052580/ http://www.flickr.com/photos/jfchenier/428825569 http://www.flickr.com/photos/14degrees/440515255/ http://www.flickr.com/photos/striatic/2135057566/ http://www.flickr.com/photos/aussiegall/286709039 http://farm4.static.flickr.com/3547/3497941641_6e067ddaac_t.jpg http://www.flickr.com/photos/31216636@N00/3253842434/ http://www.flickr.com/photos/amagill/26273015/ http://www.flickr.com/photos/peasap/2088444066/ http://www.flickr.com/photos/ellasdad/457521627/ http://www.flickr.com/photos/stellar-yelly/2371049279/ http://www.flickr.com/photos/olibac/560079597/
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Making e-Business Part of your Sales Strategy
Presentation
Brendan Hughes, Director of Market Development, Weedle
Panel Discussion
Michael Veale, CEO, Buy4Now
Shenda Loughnane, Managing Director, ICAN
17th February 2010
Adapt to the new marketplace
Learn to fly
Review your distribution models
Understand customers online behaviour
New types of pricing strategies
The Process is the Product is the Price
Establish trust without face-to-face
The efficiency imperative
Ratings & reviews
Email - targetted, relevant and timely
Online advertising
Search engine mechanics
Banner/display advertising
Integrating with offline advertising
Get social
Get Linked In
Go mobile
Analyse Everything
Discussion
