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Find out why its important for your company to be in Google's top 10 results. Watch this presentation now!
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Make sure your company is visible on Google
Using Search Engine OptimizationYour guide to lead generation in tough economic times
By Francois Muscat
Agenda
• Introduction
• Comparison Print Vs. Search
• Search engine marketing
• Search engine visibility
• Compete against bigger brands
• Ranking on Google
• Social media
• Solution
Introduction
• My company does not appear on Google for my products or services
• Will the Internet work for me?
• How can I use social media?
Comparison – Print Vs. Search
• Yellow Pages– Next to competitors’
ads– Difficult to measure
• Search– Differentiate yourself– Measure visitor action– Content marketing
www.webpro.com.au
Search Engine Marketing
Source: Enquiro & Marketingsherpa
OrganicSearch
74.3%Pay Per Click13.5%
Pay Per Click – 12.2%
Search Engine Visibility
What information?
Content is King
Compete Effectively
• Using content to compete effectively
FAQs
• Frequently asked questions
Ranking on Google
www.seomoz.org
On-Page
Ranking on GoogleOff-Page
Valuable External Links
Off Page SEO:-
• Blog links
• Article links
• Directory links
• Social bookmarking
Social Media Marketing
Social Media Advertising
Social Media Book marking
Social Media Optimization
Social Media Networking
Conversation is King
“Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you a sociopath. Conversation is king.
Content is just something to talk about.Cory Doctorow from BoingBoing
Content Creates Conversation
The Solution
• Think creatively about your web content
• Think; what content do your ideal prospects look for?
www.adobe.com
Summary
• Develop a content blueprint
• Optimize main services for Google
• Create valuable incoming links
• Use Social media to create conversation
• Build a resource website to compete effectively
Working With WSI
• Develop a content blueprint
• Add regular content
• Create incoming links
