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Article 2 of 3 about transforming research into insight. Published March 2012 in the Market Research Association’s Alert! magazine. Part 1: The Four Places Insights Hide http://www.slideshare.net/tpulliam/alertmarketingresearchorg012012 Part 3: Quantitative Data http://www.slideshare.net/tpulliam/making-the-leap-from-market-research-to-insight-part-three-quantitative-data
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