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Making the Most of Your Association
Conference Sponsors
Why Your Association Needs Sponsors for Conferences
Costs for conferences keep increasingMay not cover costs with registration fees (or want to
subsidize costs to keep registration lower)Sponsors help with the high price of well done events
Attracting Sponsors – What They Want to Know
Attendee demographics – how do they align with the sponsor’s target market?
What is included with their sponsorship – they will want a detailed list of the opportunity
After conference benefits – will you be providing the list of attendees to them?
Offer Unique Alternatives for Sponsorships
Offer a wi-fi sponsorship. Each time the login information is presented, have the sponsor name included. Better yet, have the sponsor’s name included in the password for the wi-fi.
Append the name of the sponsor to the name of the congregation area.
Each time the emcee refers to the spot, have them reference the name – such as “between sessions, enjoy snacks in the StarChapter break area.”
Offer Unique Alternatives for SponsorshipsHave a sponsor for your conference app.
Add sponsor logo or a special discount as app starts.People will rush to charge devices between
sessions. Host a sponsored area for recharging their phones or tablets. Offer spare charging cords/adapters, with logo added
ConclusionSponsors are a great way to reduce costs to your
associationIn addition to traditional sponsorship
opportunities, create unique ones that allow companies to stand out
Inspiration for Sponsors
“The support I've received from my sponsors has enabled me to raise the bar in swimming.”
-Michael Phelps
Presented by StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: [email protected]
