Making the Most of Online Marketing in Today’s Economy - Ecmod 2010

Making the Most of Online Marketing in Today’s Economy

Panel Discussion

Thursday 7th October 2010

indiumonline.co.uk indiumonline.co.uk/blog

http://indiumonline.co.uk/

http://indiumonline.co.uk/blog

Chloё Thomas2002-2004 Barclays Bank

Online and Direct Marketing for Retail Customers

2004-2006 Past TimesDirect Communications Manager

2006-2007 ArdingtonHead of E-Commerce

2007- Indium Web ManagementManaging Director & Chief Consultant

Indium Web ManagementOnline marketing from strategy to tacticsLargely for Retailers – high street and mail order




Zena Smith- Online Marketing Manager at Pia Jewellery- 10 years experience in Online Marketing and communications

Meg MacMillan- 20 years experience in Merchandising across different retail sectors- Last 13 years spent working for multi channel companies including Past

Times and Charles Tyrwhitt

Lee Carpenter-Johnson- Over 15 years of leadership success in multi-channel retail- Experienced in web start-ups, web operations, marketing, online buying,

customer care and strategic planning for the online world




• 10 Ideas• Q, A & Discussion




1. Be Ruthless




2. Be sure you’re making the right decisions




3. Be agile




4. Don’t ignoreacquisition




5. Plan




6. Get the basics right




7. Take advantage ofthe little free things




8. Remember whothe customer is



9. Regularly reviewhow efficient your methods are


Very likely to work- Email- PPC- SEO- Base- Places/Maps

Depends on business- Affiliates- Twitter- Facebook- Advertising- Blog

10. Quick channelschecklist


1. Be Ruthless2. Be sure you’re making the right decisions3. Be Agile4. Don’t ignore acquisition5. Plan6. Get the basics right7. Take advantage of the little free things8. Remember who the customer is9. Regularly review how efficient your methods are10. Quick channels checklist

Discussion Time


Business

Making the Most of Online Marketing in Today’s Economy - Ecmod 2010