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TACTICAL SALES PLAN

PC TABLET MALATA - A1001

Prepared by: QUYEN NGUYEN|7239084

Prepared for: CHI WING CHAN

Date: 16 SEP 2011

PC Tablet MALATA A1001

Multi-touch PC

Tablet

Running on

Windows 7 OS

From Wanlida Group, China

Mainly sold in

Melbourne and

Sydney

Main Competitive Advantages

Easily integrated with other Windows devices

Windows 7 – the most

popular OS Affordable

1.2

million

units sales

by the end

of 2011

85% growth in 2011

This is a potential

and growing market with

strong demand

Market Potential

Competition landscape

This is a fierce competition with Apple being the market leader

Target Customers

Price sensitive customers

Windows users

Everyone but mainly focused on…

Marketing Activity – Expert Reviews

Online

Multi channels strategy

Stores

Website & Forum

$695

$680

$680

$670

Universities Channel

CONCLUSIONS

Potential and

growing market

Strong compe-titors

Strong demand

Fierce Compe-tition

Low price

strategy

Multi-channel Strategy

Extra-ordinary channel

Profit- able

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1.  Malata Unveils Windows 7 Slate A1001 And All-In-One PC On Computex, Gadget & Geek World, viewed 26 Sep 2011, <http://www.gadgetsbing.com/2011/06/malata-unveils-windows-7-slate-a1001-and-all-in-one-pc-on-computex//>.

2.  Australian Media Tablet Market to Grow 85% in 2011, OSP Central, viewed 26 Sep 2011, <http://www.ospmag.com/osp-central/ospcentralinternationalupdate/australian-media-tablet-market-grow-85-2011>.

5.  Tablet PC Market Overview, Frost & Sullivan, viewed 26 Sep 2011, <http://www.frost.com/prod/servlet/market-insight-top.pag?Src=RSS&docid=225907684>.

6.  Computer and Software Retailing in Australia, IBIS World, viewed 26 Sep 2011, <http://clients.ibisworld.com.au.ezproxy.lib.swin.edu.au/industryau/Majorcompanies.aspx?indid=1836>.

7.  Australian media tablet sales accelerate in first half 2011, Telsyte, viewed 26 Sep 2011, <http://www.telsyte.com.au/?p=1048>.

8.  Australian Media Tablet Market, Rust Report, viewed 26 Sep 2011, <http://www.rustreport.com.au/issues/australian-media-tablet-market/>.

13. IDC: Australian Media Tablet Market to Grow 85% in 2011, IDC, viewed 26 Sep 2011, <http://www.idc.com/getdoc.jsp?containerId=prAU22758511>.

References

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Gross Profit Before Tax

Year 0 Year 1 Year 2 Year 3 Total Expenses ($) 300,000 $497,920 $578,980 $185,600 Gross Sales ($) 0 $486,500 $556,000 $695,000 Gross Profit before tax -300,000 -$11,420 -$22,980 $509,400

Discount rate 15% NPV $7,632

IRR 0.16 Payback period 3 year

Selling price: $695 Year 1 Year 2 Year 3 Unit sold (unit) 700 800 1,000 Gross Sales ($) $486,500 $556,000 $695,000

Appendix 1: Cost & Profit

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Total Cost

Item Year 0 Year 1 Year 2 Year 3 Salaries & wages 0 $125,000 $125,000 $125,000 Product Cost $280,000 $320,000 $400,000 0 Marketing Expenses $16,500 $10,000 $5,000 $5,000 Free tablet cases $3,500 $4,000 $4,500 0 Channel Cost (5% of gross sales) $0 $24,325 $27,800 $34,750 Sales commission (3% of gross sales) $0 $14,595 $16,680 $20,850 Total expenses $300,000 $497,920 $578,980 $185,600

Product Cost

Wholesales price: $400 Year 0 Year 1

Year 2 Quantity Imported (unit) 700 800 1,000

Total Cost ($) $280,000 $320,000 $400,000

Labour costs

Staff Year 1 Year 2 Year 3 Sales Director $50,000 $50,000 $50,000 Sales Administration $25,000 $25,000 $25,000 Chief Accountant (part-time) $15,000 $15,000 $15,000 Account Manager (Electronic Stores and University) $20,000 $20,000 $20,000 Account Manager (E-commerce and cafe) $15,000 $15,000 $15,000 Total ($) $125,000 $125,000 $125,000

Appendix 2: Cost & Profit