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Michelle Cramer & Mike Schmidt's presentation on Managing Capital Campaigns at the 2009 Cincinnati Fundraising Day on September 15, 2009.
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Presented by:
Michelle Cramer, CFREPresident & CEO, CRAMER & ASSOCIATES
Mike Schmidt, CFREExecutive Vice President & Partner, CRAMER & ASSOCIATES
Cincinnati Fundraising Conference
September 15, 2009
Managing Capital Campaigns
AM I READY?
Checklist Vision & Strategic Plan Leadership – Prospects - Need
Need 80%
Leadership 10%
Prospects 10%
Leadership 33%
Prospects 33%
Need 34%
TRADITIONAL FEASIBILITY STUDY
Case Statement Interviews
Findings “How Much”
MODERN ASSESSMENT
Comprehensive Evaluation of: Vision Leadership Prospects
STEPS OF A CAPITAL CAMPAIGN – POST
ASSESSMENT Leadership Identify & Recruit Empower on Decisions Train Internal Campaigns
Board, Staff & Leadership Lead Gifts
Secure & Leverage Manage Your Team
Campaign Cabinet
SAMPLE CAMPAIGN ORGANIZATIONAL CHART
What a WOW! Capital Campaign is not.
Traditional – Honorary Chair, Chair, Co-Chair. . . . .
Boring – Volunteers disappear, not engaged
Long and drawn out Do not blend in with other campaigns
What a WOW! Capital Campaign is.
Unique & customized Instills a sense of excitement & energy Creates a ‘buzz’ in your community & grabs
their attention Stands out from other campaigns Reflection of your organization and what
makes it special
THANK YOU!
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[email protected]@CramerFundraising.com888.926.GIVE614.766.GIVE
