Managing Personal Communications

AS WE WOKE UP OUR DAY BEGINS WITH THE FACEBOOK

HOW SOMEONE MADE ALL OF US ADDICTED

TO IT ??

HOW SOMEONE GOT AN IDEA??

..

‘The biggest risk is not taking any risk....In a world that is changing really quickly , the only strategy that is guaranteed to fail is not taking risks.’ -Mark Zuckerberg, Co-Founder &CEO Facebook

Because,He only

thought only being able to have access to different peoples ...H

He refused to give up and he believed

himself

And he

kept on ,kept on trying

AN IDEA THAT UNLOCK

BILLIONS OF BIG IDEAS THAT ARE

AT THE MOMENT DORMANT

INSIDE US

WHAT ARE THE REASONS ,WHY FACEBOOK MADE HIS WEBSITE TO RECOGNIZE AS A BRAND...?

Interactive marketing communication idea

Word of mouth (Social media)

Buzz and Viral marketing among the youths

History Of Facebook

Facebook was founded in 2004 by MARK who was a student at Harward University. Initially, Facebook’s website could viewed and used by Harward University.

The early momentum was tremendous,though,and Facebook soon expanded to include students throughout the Lvy League and other colleges.

Why is Facebook unique in the world of personal marketng? Facebook the social networking web site fulfills people’s

desire to communicate and interact with each other . It also uses that power to help other companies target very

specific audiences with personalized massages.  It also fulfilling its mission to give people the power to

share and make the world more open and connected. Person marketing is a part of direct marketing, the use of

consumer-direct channels to reach and deliver goods and services to customers without using middleman, is crucial nowadays as people’s needs tend to be more specific, so in order to understand them, a one-to-one approach is becoming essential.

Why is Facebook unique in the world of personal marketng? Moreover thanks to the ‘word of mouse’ it is possible to

track and follow the word of mouth of the consumers thanks to tags and promote every kind of publicity and produce brand awareness using online tools. 

It encourages them to extend their network by adding other users as friends, and many people try to see how many “friends” they can accumulates.

 It identified its target audience, and gives the tools and the data to any company to do that allowing the firms to direct speak to their customers   and   to receive feedback continuously from them and make the advertisement campaigns more efficient for them.

Is Facebook just passing fad or is it here to stay?What are the company’s greatest strengths and risks?

Unlike the prior social networking sites like Orkut, YouTube, Twitter, etc., Facebook continues togrow and develop with time.

It is currently and continuously adding new users to its record. So,it is absolutely here to stay in the future.

The greatest strengths of Facebook are like, constantlygrowing with time, intensifying its reach to all kind of people.

Among new business Facebookmarketing is very illustrious. More over Facebook pages are currently expanding which provethat Facebook is not a passing fad it is here to stay.

Facebook is the most popular social networking Web site in the world, with over 500 million active users. The site allows users to create personal profileswith information such as their hometowns, work, educational background, favorite things, and religious affiliation.

Is Facebook just passing fad or is it here to stay?What are the company’s greatest strengths and risks?

 It encourages them to extend their network by adding other users as friends, and many people try to see how many ’friends’ they can accumulate.  Of the 150+ million users in the United States, 29 percent are aged 35-54, while 25 percent are 18-24.

 Overall, women represent the fastest-growing segment. Facebook also tends to have a more upscale, educated, desirable demographic than competitive social networks, and therefore it charges more for its advertising ads.” 

The company’s greatest strengths lie in the sheer number of members and active users. 

Discuss the recent privacy issues that changed Facebook .Will privacy ristrictions limit its ability to offer personal marketing opportunitis? Facebook has over a billion active users with different age

group and every day 700,000 newpeople joining the social networking website but there is a privacy question for Facebook users.

Facebook frequently changes its settings and because of changed settings users are more andmore frustrated and confused about their privacy.93% of Facebook users choose its privacyoptions to be opt-in rather than avoid which leads to some issues.

There is an age limit to useFacebook but now a day’s children mostly teenagers use Facebook. But “Younger Facebookusers may not be savvy enough to know what information is suitable for friends and what'sappropriate for strangers” writes Ms. Harris of the Center for Democracy and Technology.

Discuss the recent privacy issues that changed Facebook .Will privacy ristrictions limit its ability to offer personal marketing opportunitis? The world of business gets the new level of personal

marketing and this drastic change occursbecause of Facebook.

The social networking Web site fulfills people’s desire to communicate andinteract with each other and uses that power to help other companies target very specificaudiences with personalized messages. But because of privacy restriction limits Facebook’sability to offer personal marketing opportunities.

Companies should also concern that employeesmay be writing material on Facebook, or publish photographs and videos, which could throwtheir business in a negative result

What’s next ? Find out

WHAT’S YOUR PURPOSE?

WHAT’S YOUR CAUSE?

WHAT’S YOUR BELIEF?

WHY DOES YOUR FIRM EXISTS?

WHAT CAN YOU DO?

TRY TO FIND THE ANSWERS FOR WHAT WHYHOW

AND REPEAT

AND THE WAY IS VERY EASY MADE LIKE A HEAVEN FOR YOU!

WORK HARD AND AFTER ALL WHOLE SKY IS YOURS

Recap:-

History Of Facebook Mini cases belonging to the chapter

number 18 named –Managing Personal Communications

Inspirational quotes end

References:- Philip Kotlers 14th edition of Marketing Management. https://www.google.co.in/search?

site=&source=hp&q=facebook+wikipedia&oq=facebook+WIKIPE&gs_l=hp.3.0.0l10.3675.13171.0.14920.21.18.1.2.2.0.1040.3292.0j8j4j7-1.13.0....0...1c.1.64.hp..7.13.2816.0..0i10j35i39j0i131j0i3j0i131i46j46i131j0i20.2PKLGm78T9E

https://www.google.co.in/search?q=facebook+history&oq=facebook+hi&gs_l=serp.3.0.0l10.31557.35285.0.36941.11.11.0.0.0.0.376.1552.2-5j1.6.0....0...1c.1.64.serp..6.5.1332...35i39j0i131j0i67j0i3.pL0k-4aBV9Q

https://www.google.co.in/search?q=cource+hero&oq=cource+hero&gs_l=serp.3..0i10l10.32023.34935.0.35323.11.10.0.0.0.0.444.1512.2-3j1j1.5.0....0...1c.1.64.serp..6.5.1512...0j0i10i67.q9gIEQOUzMo

Mininath JirageVNIT Nagpur