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SOCIAL MEDIA MONITORING REPORT

23th – 25th OCTOBER 2011

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This research was carried out using Simplify360

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There were 30740 mentions about Manchester United in the social media within 3 days alone

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66 %

9 %

Despite the recent humiliating lose to Manchester City,Manchester United manage to get 66% positive sentiments and just 9% negative sentiment conversations

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24% of the tweeters are FEMALE while people in the

age group of 26-35 contribute most tweets i.e. 44% of the total tweets

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Twitter accounts for 96% of the total conversations about

ManU

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India contribute to 22.5% of the total tweets worldwide

Top 3 Cities• Mumbai –

21%• Delhi – 9%• Bangalore –

5%

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There were 1421 mentions about the recent 1-6 loss to

Manchester City

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Top Blogs> mirrorfootball.co.uk – 36 contents > goal.com –

21 contents> zimguardian.com – 13 contents > er88.info –

10 contents

There were 116 unique blogs that covered Man U

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VP - Sales, InRev Systems

11© InRev Systems 2011