“Social mapping and stakeholder diffusion as an integral basis for

business development in the oil and gas industry in Indonesia”

Maria R. Nindita Radyati

Objectives

• Share our experiences : helping companies in CSR (Corporate Social Responsibility) planning

• Introduce a new approach for doing social mapping, namely: “Stakeholder Diffusion”

• Describe its context, advantages & disadvantages, and tactics

• Explain scope of social mapping

Maps

• Maps are more than piece of paper. They are stories, conversations, lives and songs lived out in a place and are inseparable from political and cultural context in which they are used’ (Warren 2004)

• Social Mapping: understanding the geographical area, people, social networks and interactions, cultural practices and local wisdom

www.mmcsrusakti.org

Limitations of Focus Group Discussion

1. Different education, social status, age will not talk

2. “Wish list” not “Needs List”

Investigate and Ethnography

• Investigateto search out and examine the particulars of in an attempt to learn the facts about something hidden, unique, or complex, especially in an attempt to find a motive, cause, or culprit• Ethnographythe scientific description of peoples and cultures with their customs, habits, and mutual differences.

Stakeholder Diffusion

• Combination of Investigation and Ethnography• Live-in: researchers become part of

stakeholders, live like them, follow the conversation and culture,

Objectives

• Build the trust, listen to their ‘stories’, have close conversation

• Know key relevant stakeholders• Investigate the history, stories, taboos, and

understand their problems and issues

Scope of Social Mapping

1. Geography: a. The size of lands, farms, dry and wet lands, rice

fieldb. Village bordersc. Climate: rainfall ferquencyd. Topography

2. Demography: age groups, level of education, household income

3. Local context a. Local government regulationsb. Local business practicesc. Historyd. Local wisdom: beliefs, norms, values, culture,

taboose. Strategic issuesf. The dynamic of local politics

4. Stakeholder mapping and analysis:a. Type of stakeholder and their rolesb. Mitchel, Agle, Wood (1997) : power. Legitimacy,

urgency

5. Perception, Needs and expectation from company6. Potency Mapping7. SWOT analysis8. Recommendations