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it is a short estimation of potential audience for our IHO
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Market Estimation
USA and Europe market
Handmade is highly competitive market, 5% of auditory on selling platforms are Designers
Buyers (Consumers)Designers
5% 95%
TAM - Our world audience = population of Brazil
We assume that people occupied in Handmade/Crafts Hobby ~ 200 mln
High professionals that rely only on income from Handmade ~1 mln
SAM –Auditory almost equals Mexico=100 mln
Current internet penetration is 32,7%.
So our auditory that we can reach online is 100 mln people (Hobby)
And 300-350k professionals
Forecast for 2020
2020 - population = 7,5 bln,
internet penetration ~67%
so
Hobby Market can grow to 150 mln people
And professionals to 750k
Our team has representatives in our major focus markets (mature and developing)
We are a Community, not a marketplace
Our proposal is to create the best Handmade Community, where users can share their
experience, learn with other user experiences, coach and be coached;
Our users will be continuous evaluated by a Regional and Global Comittee, so they will be
recognized by their talent
as best ideas come from the collision of smaller hunches (Steven Johnson, "Where the good
ideas come from"), IHO is the new "Coffee House" that will help the handmaders grow and
get the "breakthough".
That's what we are!!!