Market Intelligence for Southern Africa

www.globalintelligence.com

GIA Geographies Webinar

Market Intelligence for Southern Africa

April 2011


Contents

•  Introduction to MI in Southern Africa •  Challenges to MI in Southern Africa •  Solutions to MI in Southern Africa •  Conclusions

This contains excerpts from GIA’s Webinar on “MI in Southern Africa”. To watch the entire webinar, please visit www.globalintelligence.com or email [email protected].


Webinar presenters:

•  Stuart Maclachlan, Managing Partner, Butterfly Effect Intelligence

•  Hans Hedin, Vice President Business Development, Global Intelligence Alliance


Introduction to Market Intelligence in Southern Africa



•  Defining the Southern African Development Community (SADC)


Why invest in Africa?

•  Resilience.

•  Population.

•  Integrated market.

•  Investment destination.

•  Ability to overcome constraints.

•  Food and resources.



•  Sub-Saharan reforms.

•  The SADC protocol of trade.

•  South Africa’s admission into BRIC.

•  Internet revolution.

•  2010 World Cup.

•  Rising middle class.

•  Rapid Urbanisation.


Challenges to Market Intelligence in Southern Africa

- page 8


Challenges to Market Intelligence in Southern Africa

•  Lack of quality information about Africa.

•  The importance of networks of people.

•  Diversity within the region and within countries.

•  Rapid change.


Market Intelligence Solutions in Southern Africa


Recommended solutions

•  Permanent in-depth local knowledge.

•  Local networks.

•  Information investigation and validation process.

•  A comprehensive approach.

•  Confidentiality and ethics.


Market Intelligence Cases


Thank You for Your Attention

For the rest of this presentation, please visit www.globalintellgence.com

For additional information about Global Intelligence Alliance and our services, please send an email to [email protected] or visit the GIA website www.globalintelligence.com


Global Intelligence Alliance (GIA) was formed in 1995 when a team of market intelligence specialists, management consultants, industry analysts and technology experts came together to build a powerful suite of customized solutions ranging from outsourced market monitoring services and software, to strategic analysis and advisory.

Today, we are the preferred partner for organizations seeking to understand, compete and grow in international markets. Our industry expertise and coverage of over 100 countries enables our customers to make better informed decisions worldwide.

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