The Evolution of Market Research

Market Probe’s e-Suite is certain to revolutionize the way everyone accesses andengages market research

In the last ten years, the market research industry saw the transition from paper reports to PDF reports, supplemented by interactive Web-based reports. Market Probe’s new e-Suite of reporting tools provides our customers with a suite of three Web-based reporting products which are all accessible via the Internet 24 hours a day, 7 days a week. With the business world moving at lightning speed, e-Suite Web reports are now able to keep pace.

Each tool of e-Suite includes a rich set of easy-to-use reporting features and the ability to customize these solutions to fit an organization’s needs. Plus, they all take advantage of several existing programs including PowerPoint, Excel and Adobe so users can avoid the headaches and hassles of learning a completely new system. Market Probe’s e-Suite is certain to revolutionize the way everyone accesses and engages market research.

Market Probe’s new e-Suite Executive Dashboard - designed with the busyexecutive in mind

Executive Dashboard is a very user-friendly reporting system and is ideally suited for the time-pressed executive, because it instantly engages him or her and provides an at-a-glance perspective that is easy to use and interpret. This customizable customer feedback tool utilizes dashboard technologies used regularly by MasterCard, Cisco and the US Air Force.

Offering cutting-edge visual technology and innovation through Adobe Flash, users can customize many formats including: ● Speedometers ● Bar Charts ● Trend Lines ● Thermometers

Executive Dashboard has extreme interactive abilities including: ● Hovering ● Synchronized Views ● Geographic Maps ● Ticker Tapes

Users can also focus on more detailed subject matter with a simple click of the mouse.

This dynamic tool also has the unique capability to include non-survey information, such as profitability and productivity figures, to provide a broad overview of how a company is performing and how these factors may be impacting its bottom line.

Another nice component of the Executive Dashboard is an authentication feature, which limits user views so that upper management can see different information than the managers who report to them, who may only be permitted to access information that is relevant specificallyto them.

Executive Dashboard is the evolution of market research

Executive Dashboardinstant access to critical metrics

Market Probe’s new Insight Manager - the perfect tool for mid-level management focused on customer experience

Insight Manager takes hard copy and PDF marketing tools to a whole new level and has the ability to update standard template reports in near real time. It is also ideally suited for business-to-business studies.

Ideal for CEM programs, Insight Manager Web-based reports cover a wide range of useful information including: ● High-level Corporate Summaries ● Respondent-level Data, including Verbatims ● Hot Alerts

Another excellent feature of this dynamic tool is that it can support numerous users within a client organization and is great for producing information that can be shared with workers for operational improvement.

Like the Executive Dashboard, Insight Manager’s authentication feature limits data views to match an employee’s organizational scope.

Insight Manager is the evolution of market research

Insight Managerlive portal for customer experience management

Market Probe’s new e-Suite Cyber Analyst - Developed specifically with the market researcher in mind

Cyber Analyst allows researchers to dig deeper to pursue other research agendas, with only a few simple mouse clicks. What makes this product so enticing is that it allows businesses to customize their own analysis plans with a series of interfaces that facilitate both breadth and depth of analysis.

Features can include:

● Crosstabs ● Charting ● Key Driver Analysis

Market Probe’s powerful e-Suite Cyber Analyst system also supports sample weighting and allows for the exploration of open-ended comments through keyword, phonetic or synonym searches. Plus, all reports are downloadable to native editable PowerPoint or Excel formats that support sample weighting, which greatly simplifies assembling management decks.

Like the Executive Dashboard and Insight Manager, Cyber Analyst’s authentication feature limits data views to match an employee’s organizational scope.

Cyber Analyst is the evolution of market research

Cyber Analystdata analysis tool for internal client support

The Evolution of Market Research

Market Probe’s e-Suite is certain to revolutionize the way everyone accesses andengages market research

In the last ten years, the market research industry saw the transition from paper reports to PDF reports, supplemented by interactive Web-based reports. Market Probe’s new e-Suite of reporting tools provides our customers with a suite of three Web-based reporting products which are all accessible via the Internet 24 hours a day, 7 days a week. With the business world moving at lightning speed, e-Suite Web reports are now able to keep pace.

Each tool of e-Suite includes a rich set of easy-to-use reporting features and the ability to customize these solutions to fit an organization’s needs. Plus, they all take advantage of several existing programs including PowerPoint, Excel and Adobe so users can avoid the headaches and hassles of learning a completely new system. Market Probe’s e-Suite is certain to revolutionize the way everyone accesses and engages market research.

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