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Market to Who Matters...Reaching the right audience with the right message at the right time
cProvisors Boston Workshop Series September 12, 2016
http://www.linkedin.com/in/lewsabbag @LewSabbag
What we will cover:
1. How to Optimize your profile2. How to find the right people for your services3. Interface with other media4. What other Media?
I'm LinkedIn member # 147,075 out of 433,000,000 !
I still find it hard to believe....
Why LinkedIn?It’s personal branding in the age of Social Selling
433+ million members12th ranked Alexa site for trafficIndexed by Owned by
The #1 business oriented social media network
Build your brand, your reputation & your networkCompetence * Character * Charisma = Know * Like * Trust
NEW Sections ~ NEW Updates
• New Publishing Options• Improved Search• Easier profile editing• How you Rank
Enhance Your Professional Brand
What brand do you want to promote?Make LinkedIn work for you ~ It's not just a resume;it’s a community broadcast platform, research tool & Lead Generator.
What’s your Intent !Make digital deposits daily - 21 days to a new habittake some action * do something * Visibility is the action * Build Trust
SHARE your Helpful Content articles, publications, interesting & helpful info, events, milestones & achievements - plus a helping of your secret sauce!
"ALL of your prospects are on LinkedIn"
The Optimized Profile
1. Headline = your banner AD
(not a job title)
2. Headshot = Trust Indicator
3. Summary = A Press Release
(wwwwww of your news)
4. Skills & Expertise = 3rd party
validations
1.
2.
3.
4.
ENHANCE BUILDYour Profile = Your Personal Brand
Go from basic to 100%
Know your Keywords and where to use them:• Headlines • Positions • Company Pages
Have a great photoClaim your name - Own your STORY
What happens when they look you up?
● Headline = your banner AD (not a job title)● Headshot = Trust Indicator + header image● Summary = A Press Release (wwwwww of your news)● Experience = your Proof Points (known for & proud of)● Skills & Expertise = 3rd party validations● Contact Info = your call to action + web links● Updates = Billboards (news, industry, learning)● Get your name ● Rank for your keywords
Finding the RIGHT People for your Services -Top LinkedIn Tools:
1. Your Profile2. Connections3. Company Page4. Groups5. Updates/posts/Long form/Pulse6. Search (advanced)7. Recommendations & Endorsements8. LinkedIn Mobile App 9. Slideshare
10. Your FEED
The Process:
DefineSet Goals * KPIs * Where are they in the Funnel / what stage are they at?
TargetThe RIGHT people = Demographics * Persona * Interests * Groups * Companies
Engage (8 ways to do it )
Organic = Profile * Company Page * Posts (long form & updates) * SlideSharevs. Paid = Sponsored Content * InMail * Display Ads * Dynamic Ads+ R&R (research & reach out)
OptimizeUse analytics & Insights * track what works
Get Connected
Build YOUR Network ~ it's your broadcast station Who are your brand champions?
LinkedIn Company Pages
● Showcase your company● Reach new customers● Attract great talent● Access the Ad Platform
LinkedIn Groups
Explore, Join & Create
The Power of the Group
Where do your prospects hang out?
Make Recommendations
It's a Give & Get world
Give more
Get more
...some more 'Advanced Ideas'
• 10 Minutes a Day• Check your settings/Double Auth• Profile your prospects• Use Advanced Search• Explore shared connections• Use Pulse• Add a video• Put a CTA in your profile• Who is in your TOP 20?ABM (Account Based Management)
Interface with other Media?
Where do I go from here?
One final take home...
To be successful online -
You must develop, publish & PROMOTEQuality content directly into the stream of yourTarget Audience !
(just posting something is so 2010)
Need Help? Have questions?
888-425-3882