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Marketing Asset Management

Benchmark Report

Key Findings DeckPublication Date: 3/2011

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೦ Insights and Best Practices from Top Performers– Top 3 reasons Top Performers use Marketing Asset

Management– Top 3 tactics Top Performers use to outperform peers with

Marketing Asset Management initiatives– Most common challenge Top Performers face with Marketing

Asset Managmenet– Top 6 Performance Metrics Top Performers use to measure

the success of Marketing Asset Management initiatives

What’s In This Deck?

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೦ Increase marketing relevance and personalization

೦ Provide more autonomy and control over local markets

೦ Improve marketing cycle-time

Reasons to Implement

*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.

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೦ Implement ongoing on processes and technologies

೦ Increase communication between corporate and local marketers

೦ Create standardized processes for customizing corporate collateral

Value Drivers

*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

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೦ Balancing the conflicting needs of local marketers and corporate marketing

೦ Changing legacy processes and technologies

೦ Mandating the use of a centralized tool at a local level

Challenges

*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

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೦ Agency spend೦ Annual revenue೦ Production cost೦ Return on

Marketing Investment

೦ Asset creation cycle time

೦ Shipping cost

Performance Metrics

*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

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೦ List Deep Dive Titles and Related Gleansights

Related Research from Gleanster