Marketing Birmingham AGM November 2011

marketingbirmingham.com

Annual General Meeting7 December 2011

Paul KehoeChairman


Agenda

Annual General Meeting

Neil Rami, Chief Executive

Questions & Answers

Annual General Meeting Agenda1. To receive the accounts for the financial year ended 31 March

2011 and the Directors’ and Auditor’s report.

2. To re-appoint the following as Directors pursuant to Article 44 and 47 of the Company’s Articles of Association:

Stephen Maddock Sir Albert BoreMichael Whitby Paul Thandi

3. To appoint the following as Directors pursuant to Article 35 and Article 47 of the Company’s Articles of Association:

Julie Moore David Eastwood

4. To appoint KPMG as Auditors and authorise the Directors to fix their remuneration.

5. To transact any other ordinary business of an Annual General Meeting.

Company Number: 01631329

Agenda item 11. To receive the accounts for the financial year ended 31

March 2011 and the Directors’ and Auditor’s report.

Agenda item 2

To re-appoint the following as Directors pursuant to Article

44 and 47 of the Company’s Articles of Association:

Stephen Maddock

Sir Albert Bore

Michael Whitby

Paul Thandi

Agenda item 3

To appoint the following as Directors pursuant to Article

35 and Article 47 of the Company’s Articles of

Association:

Julie Moore

David Eastwood

Agenda item 4

To appoint KPMG as Auditors and authorise the

Directors to fix their remuneration.

Neil RamiChief Executive


Renegotiation of service level agreement with Birmingham City Council

Managing impact of AWM’s demise on

funding profile

Creation of a Local Enterprise Partnership

Initial discussions with LA’s and EU to

develop ERDF application process

Launch of Business Birmingham

- emerging sectoral roadmap

- recruitment of investment team

- development of pipeline

12 months ago...

New SLA with City Council secured

New ERDF contract in place

Growth in membership

Cost reduction programme completed

New relationship with Government

Established Birmingham Business Hub

Business Birmingham delivering

12 months on ...

Financial Performance 2010/11 and 2011/12

Outturn

2010/2011(1)

Forecast Outturn 2011/2012

(2)£ £

Turnover 8,682,901 9,239,462Change in stocks of finished goods 3,455 -External charges (6,615,623) (6,602,986)Staff costs (1,980,514) (2,510,291)Depreciation (190,777) (156,617)Release of capital grantOperating (loss)/profit

34,314

_______ (66,244)

30,432 _______ 0

Interest receivable - -Interest payable (20,000) -

______ Loss from ordinary activities before taxation (86,244) 0Taxation - -

Loss from ordinary activities after taxation (86,244) 0

(1) As Directors Report and Financial Statement (2) As presented to the Board on 5th October

Birmingham’s global reach

United States of America in 2011 Actively targeting and developing business in

key North American markets:

- Business Birmingham events and sales missions in Chicago, Florida, Atlanta, Detroit

- Visit Birmingham event and sales mission in New York

China & India in 2011 Actively targeting and developing business in

key Chinese markets:

- Business Birmingham in Changchun and Shenyang, China,

- Meet Birmingham in Mumbai, India

- Business Birmingham in Pune, India


Europe in 2011

Actively targeting and developing business in key European markets:

- Business Birmingham in Cannes, Amsterdam, Cologne, Paris, Berlin

- Meet Birmingham in Paris, Barcelona, Geneva

- Visit Birmingham in Dublin, Berlin, Netherlands


Highlights of 2011

Working with our partners to promote Birmingham, target sales and win business

- joint inbound & outbound events

- accessing international networks

- joint research

Birmingham Food Fest

- 100+ businesses involved

Meet Birmingham showcase

Working in partnership

Delivering for partners

Repositioned Commercial Partnerships Programme in late 2010

Creating bespoke relationships and tangible outputs

60% increase in commercial partners

Significantly broader business sector profile

Fundamental element of all sales & marketing activity


Principal partners

Developing profile as a business destination

- McKinsey- Cushman & Wakefield- Mercer Living Index

Engaging national & international media- number of visits

Forging relationships with national bodies- City UK- Centre for Cities

Reputation management in aftermath of civil disorder in August 2011

Perceptions & profile

Developing relationships with government:

- leveraging party political conferences via a dedicated policy strategy

Accessing Regional Growth Fund in partnership with Jaguar Land Rover and 4 LEP’s

Visit England GREAT campaign and 2012- TV advertising- reputation management

Closer relationship & Memorandum of Understanding with UKTI

Profile with government

Recognising importance of visitor economy to performance of UK plc

Exploring alternative funding mechanisms to transform scale and pace of visitor economy growth

Developing options based on principles of successful Business Improvement Districts

Part of a UK wide working group exploring potential for Tourism BID’s

Strategic relationship with government

ERDF Programme 2011/12- 2013/14

What - A £17.7m catalyst to deliver integrated City Region Business, Meet and Visit programme over the 3 yr period

It will - generate investment, events and visitors, develop business and jobs in the ERDF priority 3 areas

How - Marketing Birmingham will provide up to £5.8m, our partners £3m and £8.8m funding drawn down from ERDF

Outputs► 4,690 jobs► 500 business supports► 5% increase visitor

economy

PartnersBirmingham City Council, Solihull MBC, Black Country LA’s x 4, Birmingham Airport, CENTRO, Southside BID

Christmas in Birmingham 2011

Birmingham City Council,

Solihull MBC

Retail Birmingham

Southside BID

Virgin Trains

- christmasinbirmingham.com

- viral game

- TV advertising

Developing new partnerships

Businessbirmingham.com


Successful projects – 1777 Jobs to date

Pipeline by sector

16

14

14

11

10

9

9

7

44

%

ManufacturingFinancial ServicesDigital Media/ICTTransport TechnologiesBusiness ServicesLeisure / TourismOther Environmental TechnologiesLogisticsGovernment/Public Sector

Pipeline by country

41

16

9

8

6

5

4

33 2 1

United Kingdom

North America

Other

Other Europe

India

Germany

Australia

Switzerland

Japan

France

China

%

Visit & Meet Birmingham outputs

Meet Birmingham Impact of major events supported - £54.7m

in 2010/11 Maintained position as most popular UK

destination for association & corporate business outside London

Visit Birmingham Birmingham attracted 32.7m visitors in 2010 Overseas visitors rose 4.4% UK wide numbers declined by 0.3% Birmingham most visited English city outside

London for European visitors

Developing relationship with Greater Birmingham & Solihull LEP

Focusing on increasing private sector relationships and networks

Strategic direction

Strategic priorities Securing more inward investment Growing the visitor economy Providing research, insight & policy advice Focusing on strategic communications Increasing business engagement Input to economic development plan

Marketing Birmingham will deliver

a £26m investment promotion

programme between now and

2015, aimed at creating 12,000

new jobs and increasing the value

of the visitor economy by 5%

John Lewis

Metro extension

Runway extension

Wayfinding

NEC

High Speed 2

Curzon Square

Marketing Birmingham will deliver

a £26m investment promotion

programme between now and

2015, aimed at creating 12,000

new jobs and increasing the value

of the visitor economy by 5%

Birmingham Business Hub

Questions